Are you passionate about small businesses? Do you love diving into data to uncover what makes customers succeed? Can you create strategies and campaigns that crush it? Do you like testing your campaigns to see what drives results?


If you are saying β€œYes! Yes! Yes!” to the above, you may be the marketing star we are looking for! We are looking to fill a new and key role on our team. The Senior Marketing Manager, Customer Lifecycle Management will implement strategies to ensure our marketing campaigns are impactful, highly relevant and high quality.

Our Senior Marketing Manager, Customer Lifecycle Management will:

  • Develop a marketing strategy that ensures customer success at all points during the customer journey from onboarding to success.
  • Segment and target customers based on tenure, behavior, and product ownership to ensure that we are delivering the right message and/or offer at the right time.
  • Guide campaign strategy to ensure that campaigns increase product engagement, customer lifetime value, and retention.
  • Champions the customer by ensuring a well-designed user experience from end to end
  • Understands email channel best practices – and when to test their limits – to develop engaging email campaigns.
  • Helps build and manage cross-channel site behavior-based campaigns (Evergage).
  • Provides clear direction to our in house creative team to enable them to deliver excellent output.
  • Is a key player in creative reviews, ensuring creative implementations meet best practice guidelines and create clear and compelling customer experiences.
  • Plans well-structured tests, and ensures that past learning is leveraged to continuously optimize campaign performance.
  • Owns enterprise-level campaigns, liaising with brands and corporate resources to meet partner goals.
  • Partners with EIG brands to understand their goals and objectives, and inform marketing campaign efforts.
  • Focuses on helping the team achieve goals of increased retention, relevancy, learning and engagement.

The Senior Customer Lifecycle Marketing Manager will oversee day-to-day activities of the Campaign Manager, helping them achieve their brand and personal goals.

Requirements:

  • A college degree, preferably in Marketing,
  • 6+ years experience in related roles
  • Strategic thinker looking to create interesting and impactful campaigns
  • Great time management skills
  • Fanatical attention to detail
  • Ability to multitask and thrive in a dynamic environment
  • Proven ability to mentor and grow staff
  • Kick-ass work ethic
  • A healthy sense of humor
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