The Marketing team is hiring for a creative, performance-minded Content Marketing Manager. This person will report to the Head of Content and will play an essential role in executing on our ambitious content strategy, which includes blog, longform, video, email, podcast, and web content. We’re looking for an intellectually curious writer who is focused on producing the right content and measuring its impact. You will be part of a fast-growing, fast-moving team at Hopin that is defining a new category/space. Content will be key to shaping and telling the Hopin story, as well as driving business leads to grow our business.
Write well-researched, high-quality blog and longform content and take the lead in executing on our blog plan, including leveraging smart SEO strategy and keyword research, originating ideas for written content, contributing to and maintaining our blog calendar, identifying opportunities to scale, and more
Act as a key in-house writing/editing expert to support production of copy for website, product, promotion, organic channels, etc.
Measure the performance of content, including identifying and orienting around goals, establishing the right KPIs, and reporting on impact/success, in order to continually optimize our content strategy
Source opportunities for content partnerships/cross-promotion and -publication with media, bloggers, tech partners, and more
Play a key role in developing channel/distribution strategy to ensure that content is reaching the widest, most relevant audience possible
Contribute creative ideas and brainstorming to brand marketing initiatives, including brand videos, podcast content, campaigns, and more
Help build a strong content marketing program while proactively seeking out opportunities to expand our content footprint
3-4 years of professional experience as a content marketer in SaaS and/or B2B, or 3-4 years of professional writing experience as a journalist/blogger
Proficiency or familiarity with Google Analytics, or with using data/analytics to measure the performance of content
Intellectually curious – eager to grapple with an undefined space and helping establish Hopin as a thought leader in the event tech space
Very nice to have – video production experience; proficiency or familiarity with shooting video on DSLRs, editing in Adobe Premiere or Final Cut, motion graphics
Structure oriented – finds ways to expand effectiveness through better process
Comfortable in a fast-moving, always variable environment
Self-starter – motivated to find solutions, propose ideas, and always optimize