Honor exists to expand the world’s capacity to care.

We’re combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey, at scale. 

Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. Our August 2021 acquisition of Home Instead has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.

The Honor Care Platform combines local care and the most advanced technology to bring the highest quality care to more aging adults. 

Grow at Honor as part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems! 

About the Work:

We are looking for a highly analytical, outcome oriented individual, who can educate and convince partners on an emerging and innovative elderly care service that has the potential to revolutionize the Home Care industry. In this role, the candidate will be building relationships with Franchise Owners and influence them on alternative, technology driven Operating and Business Model to run their franchises. Building credibility with this incredible business owner network requires the candidate to be able to deeply understand and solve problems collaboratively [not just tee-up problems] with a variety of internal teams - Product, Operations, Financial, Legal. Our ideal candidate will be a high potential individual, who is a mix of strong business athlete and an exceptional influencer and relationship builder. In addition, strong understanding of Small Business business models and command of P&Ls is a must. 


  • Have a command of industry and owner specific business models - traditional and on Care Platform, to shape their Partner Development engagements
  • Develop compelling pitches that are tailored around each Franchise owners’ needs, highlighting value propositions objectively for our service to drive transactions
  • Build and nurture relationships with Franchise Owners in your territories to understand their unique needs and influence adoption
  • Collaboratively solve problems with Finance, Operations, Product, Legal and others  to eliminate challenges/blockers for potential transactions
  • Owns transactions from “pitch” to close including negotiation and cross-functional alignment with operations, legal and product to meet or exceed targets
  • Independently identify growth opportunities, informed by data analysis, and shape our sales strategy to accelerate adoption of Care Platform
  • Channel feedback from FOs constructively to Product and Operation organizations, catalyzing critical Platform improvements and drive future conversion
  • Develop and execute a Quarterly Plan - including goal setting, priorities, campaign schedules, identification of biggest risks and opportunities
  • Drive insights to shape and improve owner engagement that improves conversion, Franchise Owner experience and shorten transaction lead time
  • Collaborate with the rest of the GTM team, Marketing, Comms and Creative Services to build content that influences FOs and compels owners to act
  • Become an evangelist for Care Platform at franchise network or industry events
  • Expected travel once every month or so which may include overnight stays in territory

To succeed in the role, you’ll need:

  • Ambitious, high energy, strategic thinker with experience in start-ups or fast-paced highly entrepreneurial environments; excited to dive into tough problems and drive change in a fast paced environment
  • 7+ years experience in healthcare, technology, and/or services related business, working in Strategy, Business Operations,  Finance, Business Development or sales experience
  • 3+ years of direct Business Development or Sales experience, selling a complex solution, with a proven track record on consistently delivering transactions
  • Experience in Strategy, Business Operations, Product Management or Finance preferred but not required
  • Track record of displaying command of products/services, complex legal and regulatory environments and staying current with market trends
  • Experience selling products that are early in the adoption curve strongly preferred
  • Thorough understanding of SMB P&Ls with experience reviewing, assessing, and making recommendations  - required 
  • Strong track record of relationship building, creating a personal network and negotiating
  • Skilled at cross-functional coordination and influence to drive deals quickly and efficiently across organizations
  • Excellent written and communication skills, proven ability to communicate and manage relationships with executives, clients/partners as well as operators within organization
  • Strong analytical skills required; proficiency with tools such as Looker, SQL and Python a plus
  • Accomplished at rigorously prioritizing competing asks, tasks and projects; obsessively organized and detail oriented
  • Experience selling to Small Businesses preferred but not required
  • B.A./B.S. degree in technical or business fields; MBA preferred


This position is eligible for variable compensation / commission based on achieving specific goals. The on-target variable compensation is $80,0000 per year. 

Our range reflects the hiring range for this position.  We use national average to determine pay as we are a remote first company.  Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.

Base pay is just a part of our total rewards program.  Honor offers equity and 401K with up to a 4% match.  We provide medical, dental and vision coverage including zero cost plans for employees.  Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option.  We offer a generous time off program, mental health benefits, wellness program, and discount program.

Hiring Salary Range
$130,000$159,500 USD
Hiring Variable Compensation Range
$0.01$80,000 USD

What’s next?

Honor is remote friendly! We're hiring across the U.S., with an entirely virtual interview and onboarding process. Most of our positions are remote/work from home and do not require permanent relocation. As conditions allow, we have office space for in-person collaboration in our San Francisco Bay Area, CA, Austin, TX, and Omaha, NE hubs. If you're looking for a great job that offers you the opportunity to work from home, we'd love to talk to you.

Want to know more about why Honor is a great place to work? Check out our perks!

We value people! These four people-centric values guide the ways we work and decisions we make every day. 

This role doesn’t sound quite right? Send this application to a friend who may be a fit and check out our other available roles!


Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief. 

Honor is an E-Verify company. For more information please review our Participation and your Right to Work

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At Honor, one of our core values is Our Differences Propel Us - we welcome the full range of lived experiences and core identities, inclusive of everyone, and believe that our diverse experiences and opinions inspire the novel approaches we need to amplify our impact. We are also committed to our continued diversity, equity and inclusion (DEI) efforts. 

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