About Us

Honeylove is a venture-backed DTC startup founded by EDM artist Betsie Larkin. After searching high and low for quality shapewear that made her feel confident on stage, Betsie decided to create her own line of stage-worthy shapewear and launched publicly in 2018.
 
Honeylove grew quickly over the past couple of years and acquired a loyal customer base, as well as praise from countless influencers and publishers (eg: New York Times, Good Morning America, etc). We also received funding from top investors such as Lightspeed and Serena Williams.
 
Since our launch in 2018, Honeylove has expanded to tops, bras, and many other garments that have set new standards in their segments. We apply a technical and artistic approach to problems we see in the fashion industry, creating products that serve our customers of all shapes, sizes, and backgrounds.

About this Role

We are looking for a passionate, customer-centric, data-driven team player to manage all retention and lifecycle efforts, reporting to our VP of Growth. You’ll be responsible for improving customer lifetime value and growing repeat customer revenue, working with internal and external partners to optimize our email + SMS flows, web products, and loyalty programs.

Honeylove has strong current customer retention but we believe this is one of the biggest growth opportunities for the company over the next three years.  You’re rigorous about using data and insights to improve the customer experience across every stage of the life cycle. You’re comfortable making decisions at 70% confidence and thrive in a state of continuous learning.  We’re a small but growing team, and are looking for a go-getter who’s excited to apply a growth mindset to an ever-changing set of challenges as our company grows.  

We have offices in Los Angeles and Atlanta, but we've always been remote-friendly and the majority of our team has been remote even before Covid-19. You can work from anywhere as long as you can be online during our regular office hours.

Role & Responsibilities:

  • Internal owner of email, SMS, lead gen, loyalty, referral, and other retention initiatives.  Set KPIs, build testing roadmaps, and own execution across customer marketing touchpoints.
  • Help us develop deeper understandings of our customer cohorts through data.  Serve as the internal champion of retention data and initiatives.
  • Work with the brand team to strategize and project manage regular Email and SMS campaigns.  
  • Work with our product team to strategize A/B tests of our lead capture flow and customer experience on site.
  • Work with brand and product teams to translate our mission, brand and product offering into a compelling marketing, product and content strategy for existing customers within CRM, loyalty, and other customer touchpoints

 

What we’ll love about you:

  • Demonstrable success in delivering repeat customer revenue growth at scale at a B2C company or agency. Applicants with experience in both CRM and loyalty/membership marketing strongly preferred.
  • Experience in retention at companies with physical products a strong plus
  • Strategic, customer-centric thinker who understands business and brand complexities, and develops retention approaches that address these nuances
  • Use of both data and qualitative insights to create and iterate on retention strategy
  • Excited to move Honeylove further forward as a mission-driven company and to think deeply about how retention can accelerate our mission and our mission can help with retention
  • You're a team player, but you're not afraid to speak up if you have a great idea of how we can improve. 
  • You love your work and your passion for detail is apparent in everything you do.
  • You know when the extra mile is needed, but you also know how to decompress and enjoy life.
  • You are ready to grow and welcome the opportunity to learn.

What You'll Love About Honeylove

  • We're a kind and inclusive bunch, who will encourage you to be you. 
  • We have high integrity and value every individual on our team - from the sewer on the manufacturing lines to our designers and senior leadership.
  • We value sustainability and work to reduce waste caused by the fashion industry by using recycled and recyclable materials in our packaging.
  • We are analytical, curious and data-driven. Research allows us to serve our customers better and stay ahead of the curve.

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