HomeAdvisor is seeking an experienced, results-driven Director of Product - Growth & SEO who will be responsible for developing and implementing a product vision and roadmap to deliver a best in class experience for our users. As we continue to experience tremendous growth, this person will be tasked with building a product team oriented around exceptional user experience and advanced technical SEO foundations. This role will sit at our Denver HQ and will report into our VP of SEO and Product Growth.

HomeAdvisor is a dual-sided marketplace that nurtures growth of the independent small business and delivers a seamless experience in home improvement. As #1 in the home services category, our tremendous scale is the launchpad to boundless inventions that will reshape the home services marketplace.

ABOUT YOU

You are:

  • Fiercely competitive with a sense of urgency, creativity and curiosity for how we can outperform the competition, and drive stakeholders in product, analytics and engineering to deliver the data and tools needed to be effective
  • A forward-thinking visionary with the ability to execute and drive key initiatives for big results
  • Nimble and able to measure performance with a keen focus on scale, growth, and business impact
  • Collaborative by nature with a bias toward action
  • Constantly seeking to learn and stay ahead of emerging SEO technologies, concepts and best practices (keyword searches, user intent, crawlability, mobile-friendly, page speed, etc.)

What you’ll do:

  • Develop, manage and execute the product strategy and roadmap to grow HomeAdvisor’s user base and revenue 
  • Build a product team to deliver best in class website experiences as well as meaningful conversion and organic traffic wins 
  • Take ownership of the front-end experience and work cross-functionally to ensure teams build toward a single, consistent product vision
  • Leverage user research, analytics and data to identify and prioritize growth and SEO initiatives, and deliver on an ambitious product roadmap 
  • Collaborate with other Product and Technology teams across the business to ensure user acquisition and SEO considerations are factored into other products and features
  • Deliver significant growth and scale while hyper-focused on quality

Skills and experience for success:

  • 5+ years of Product Management experience
  • 5+ years of Search Engine Optimization, User Acquisition or Growth experience
  • 2+ years of experience leading multiple, high-performance teams in fast-paced, digitally native organizations
  • Proven success in strategizing and executing initiatives to acquire organic users efficiently and at scale
  • Prior experience scaling sites with 10MM+ monthly search traffic
  • Deep experience A/B testing at scale
  • Strong ability to collaborate across functions and levels seamlessly juggling the priorities of multiple stakeholders
  • Ability to integrate usability studies, research and market analysis into product requirements to enhance user satisfaction
  • Experience in managing, coaching, and providing guidance to junior team members and the passion for creating an environment where creative solutions are nurtured
  • Familiarity and comfort with big data, including the ability to use data to analyze and monitor product health and organic performance 
  • Ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with stakeholders, driving to consensus while maintaining a clear focus on overarching business priorities.
  • Superior communication skills: you communicate clearly and concisely, including with senior leadership, and can tailor your message to your audience 
  • Expertise working with large scale SaaS platforms and/or direct to consumer marketplace environments is a plus



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Voluntary Demographics
At HomeAdvisor, we strive to make our services universally available & easily accessible for every home. Similarly, within our workplace, we value diversity and continually work to create an environment where everyone, regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation feels included and impactful in our mission to change the way home services are purchased and served around the world.
 
In order to help us identify areas for improvement in our recruitment funnel as it relates to diversity, we have listed a set of voluntary demographic questions below that will be used in aggregate only. Your choice to answer these questions, or not, will not be considered in any way in the hiring process, the hiring decision, or thereafter. Any information that you do provide will be recorded and maintained in a confidential file and will not be connected to your specific application.
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