Hims and Hers is a health and wellness brand built to make healthcare accessible for all, regardless of gender, insurance status, or location. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history. Our mission is to make it easier for people to gain access to care and treatment for the conditions that impact their day-to-day lives, whether that is finding the right birth control, addressing hair loss or skin care issues, or treating a low libido.
As product marketing manager, you will use your creative and technical capabilities to define product positioning for prescription, OTC and cosmetic products within the hims and hers brands, creating a cohesively marketed product portfolio that is as appealing to our consumers as it can be. You will be responsible for exploring trends and innovations and evaluating viability for launch within our portfolio as well as suggesting new market opportunities that align with our company objectives and creating briefs for those opportunities.
Guide and refine product positioning for new and old products, ensuring competitive positioning and top-notch customer experience through reformulations, claims testing, repackaging and extensions.
Define and lead strategy to maximize sales by identifying key market opportunities to push portfolio success, including identifying consumer trends, claims, finding new target audiences and leading positioning to reach those audiences; use market research (surveys, consumer testing, focus groups) to validate positioning and gain insight into our consumers
Ensure that all consumer-facing teams are aligned on product positioning and messaging, and that all messaging (website, advertisements, PR, social) is cohesive, on-brand and compliant
Closely monitor the competitive landscape, identifying and sharing trends and innovations in emerging and current competitors
Redefine and facilitate cross-departmental interaction w/r/t product positioning and product marketing
Build data, trend & competition-driven business cases for new product concepts
Explore, test and prove your ideas before roll out, remaining flexible when obstacles appear
Optimize information flow and educational messaging on PDPs, social and packaging
5+ years experience in product marketing, brand marketing or product development (preferably in a DTC or CPG brand in wellness, beauty, fashion, or food)
Proven track record of creative and technical capabilities
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance