Hims and Hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history.
We are seeking a Senior Data Analyst with a passion for turning large datasets into actionable insights. Your knowledge of digital marketing combined with your excellent communication skills and analytical abilities will determine where and how to spend incremental marketing dollars for the most impact. You will conduct research and market analysis, and work cross-functionally with our marketing, data science, and growth engineering teams to uncover the new opportunities for growth.
Provide analytical support to hims/hers growth marketing team across paid acquisition channels
Maintain and develop our growth marketing reporting processes and tools, including the creation of dashboards and reports to track daily performance, generating actionable insights to drive operational decisions and improve the efficiency of marketing investments
Quantify the opportunities of experiments to improve the customer acquisition efficiency, presents the results and collaborate with the marketing team on the insights and the strategy for the next iteration
Conduct periodic and ad-hoc analyses across the global business units, make strategic recommendations about where to reallocate investments across channels and tactics
Work cross-functionally with Marketing, Medical, Product, and Engineering teams to ensure data quality and timeliness of retention data tables and dashboards
Experience & Skills:
3+ years of experience in growth or media analytics, advertising sales, digital media or marketing analysis
Significant experience using SQL to extract and manipulate data is required
Demonstrated experience using spreadsheets and/or dashboarding tools (Tableau, Looker, etc.) to analyze marketing performance and forecast future growth
Strong understanding of statistical modeling and quantitative analysis techniques
Experience with paid search and/or paid social channels and tools: AdWords, Facebook, etc. is required. “Backend” experience (scripts, APIs) is a strong plus
Experience applying statistics and probability concepts to split testing
Ability to analyze large datasets with the goal of delivering actionable insights
Excellent communication, organizational and project management skills
Ability to work between teams, functions and geographies, with high autonomy and little guidance
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.