About Hill & Knowlton

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world’s largest communications services groups.

OUR TEAM

Our Consumer Packaged Goods sector is a strong team with the passion and expertise to discover, taste and turn what we learn and think into an informed advantage for our clients.

We’re looking for an established Influencer Account Manager, experienced in influencer marketing, ideally gained within an influencer agency environment, to join the Consumer Packaged Goods team and work across some of our largest consumer clients in the agency.  The successful candidate will work alongside a team of Content + Publishing and Influencer & PR specialists to deliver best in class influencer programmes and integrated comms campaigns for our clients. 

You will be a great storyteller with an understanding of how to create content that draws an audience across digital and traditional channels, as well a keen interest in the world of content creators and how influencers can play an authentic role for brands.  You will also collaborate, inspire and upskill teams to achieve stand out work, with the ability to intuitively understand what the audience needs to know and how they want to consume it.

You will have strong technical knowledge of web analytics tools, social media marketing applications and leading influencer monitoring platforms.  You will know how to root strategies in data & analytics to drive measurable results and will have experience executing campaigns across platforms and the marketing mix.  You will have a deep understanding of existing and emerging social media platforms, influencer marketing, best practices and how audiences engage online, and must be able to explain technical issues and platform nuances with clarity to wider team members.

You will support client teams through strategic planning, ideation, and delivery of content across owned, earned, shared and paid channels to drive client business, support lead generation and build brands and reputations.  This role would suit a process and detail-oriented individual with proven experience in project managing global campaigns and an eye for detail, ideally gained within an agency environment.

THE ROLE & RESPONSIBILITIES

  • Lead and oversee the execution of insight-driven influencer strategies for current and new clients, championing creative work that will work across all channels.
  • Be the main day to day point of content for clients, providing general counsel and support, ensuring they are kept up to date on campaign activity and deadlines are met.
  • Ensure all content is of the highest quality in relation to the brief, acting as quality control before being shared for internal approval and external sign off.
  • Demonstrate a strategic and performance focused understanding of social media (paid social a bonus), audience segmentation and targeting.
  • Managing multiple campaigns with tactical execution of the service, meeting client expectations and delivering exceptional results.
  • Understand the client’s competitive landscape and make informed recommendations to account leads regarding emerging and new technologies.
  • Monitor KPIs and deliver performance reports as required.
  • Identify, build relationships, and collaborate with key content creators and influencers to achieve overall client objectives and goals.
  • Collaborate and consult closely with the H+K Studio and its production team regarding content creation, output, client projects, new business, etc.
  • Help champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour.

DESIRED ATTRIBUTES

  • Exceptional writing and communication skills
  • A strong analytical understanding (including comprehensive usage of web and social analytics) and the ability to intuitively understand what the audience needs to know and how they want to consume it.
  • Solid working knowledge of digital channels/ social media and influencer platforms and how they can be used to generate, host and engage audiences with creative content,
  • Strong understanding of social media platforms, content creation and influencer marketing trends.
  • Ability to analyse campaign performance metrics and derive actionable insights to optimise strategies and achieve KPI’s.
  • Ability to generate digital ideas that deliver cut through within target media and or within the social media space.
  • Extensive content and influencer strategy development experience, ideally gained within and agency environment.
  • Ability to explain technical issues with clarity in a non-technical way
  • Interest in, and understanding of, business issues, news and politics, the media and the world around you in general.
  • Ambition, drive, and commitment to great results
  • Strong attention to detail and organisational skills, with focus on delivering high-quality work.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines.

KEY H&K BENEFITS

  • 25 days & (3 days at Christmas) annual leave
  • Comprehensive health insurance (Bupa)
  • SMART pension scheme
  • WPP employee discount scheme
  • Group life assurance scheme
  • Enhanced maternity & paternity scheme
  • Vouchers & extra day’s holiday for key milestone anniversaries
  • Our dedicated interactive training academy - ‘The Hub’
  • Cycle to work scheme
  • Wellness programmes
  • Weekly social events
  • 2 x volunteer days per year
  • Additional wellness days off for active commuting

OUR LONDON OFFICE

H&K employs over 300 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s. 

DE&I

We pride ourselves on creating a diverse and inclusive culture where everyone belongs. As a company and as co-workers, we are building a workplace where everyone can reach their full potential. We are an inclusive employer and are happy to consider flexible working arrangements.

EQUAL OPPORTUNITIES

We believe diversity is strength. Our Commitment at Hill & Knowlton is to combine our employees unique backgrounds, perspective, and experiences to build a more diverse and inclusive organisation that represents all of us and the businesses we work with.  We encourage applications from people of all backgrounds and will consider all applicants regardless of age, gender identity ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity, and disability status.  We are also happy to provide reasonable adjustments during the application and interview process. Please refer to our Diversity, Equity + Inclusion Recruitment Charter to understand more about H&K’s commitments here.

H&K is Disability Confident Committed and a Dyslexia SMART organisation.  If you require any adjustments to the application or interview process with us, please don’t hesitate to email recruitment@hillandknowlton.com

For more information on H&K: https://hillandknowlton.com/
Instagram: instagram.com/hillandknowlton

 

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Equal Opportunities (UK)

We believe diversity is strength. 

Our Commitment at Hill & Knowlton is to combine our employees' unique backgrounds, perspective, and experiences to build a more diverse and inclusive organisation that represents all of us and the business we work with. 

We encourage applications from people of all backgrounds and will consider applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity, disability status and socio-economic background. 

We are also happy to provide reasonable accommodations during the application and interview process. 

Filling the questions below is voluntary. Your information will be kept confidential and used for monitoring purposes only.  

 

H+K is Disability Confident Committed and a Dyslexia SMART organisation.  If you require adjustments to the application or interview process with us, please don’t hesitate to email recruitment@hkstrategies.com.

 

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