About Hill & Knowlton

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world’s largest communications services groups.

OUR TEAM

We are seeking to recruit an established Content & Publishing Manager (Account Director level), to join our team, supporting the Mobility & Transport practice at H&K.

The Mobility & Transport sector helps globally recognised brands such as Ford, International Chamber of Shipping, Evri, IAG and ANA as well as start-ups in the mobility revolution. Our expertise spans automotive and transport to technology and logistics. With an increasing consumer and business demand for better access to cleaner and more flexible ways for people, goods and services to move around, the Mobility & Transport team creates compelling communications programmes that change behaviours, drive demand and shape reputation.

The Mobility & Transport team has recently been recognised for a number of awards, including a Cannes Silver Lion in the media category and a 2022 EMEA SABRE in the automotive category with a brave DEI campaign together with H+K’s largest client, Ford. At the same awards, H+K also won UK consultancy of the year. This is a great time for a high performing media-savvy operator, with an interest in tech and corporate media relations, to work with some of the biggest brands in automotive and exciting start-ups in the mobility space.

The Ford team has been recognised for excellence in communications at multiple awards, including winning a prestigious Cannes Lions in 2022. This is a great time for a high performing comms operator, with solid experience of campaign development, execution and project management, to work on one of the biggest brands in the industry.

THE ROLE & RESPONSIBILITIES

You will be tasked to deliver best in class content strategies and programs for new and existing clients. You will have a strong analytical understanding and the ability to manage complex engagements whilst also looking to define, plan and execute key projects for clients. You will have the ability to take key insights and creative ideas and translate these into meaningful and impactful strategies that deliver awareness and advocacy for clients.

You will plan the ideation, aggregation, and delivery of content to discover and grow sustainable audiences. You must be able to build and maintain relationships at all levels and have the ability to explain technical issues with clarity in a non-technical way, so people understand. You will also be required to take a lead role in developing and pitching content strategies in order to unlock new client revenue streams.

You will work with our Head of Content & Publishing and senior team members to oversee and execute content campaigns on behalf of our clients across owned, earned, paid and shared channels. Working predominantly on the Ford Motor Company account, you’ll also have the opportunity to work on new business proposals and development.

  • Provide senior counsel to clients and lead insight driven content strategies for current and new clients, championing creative work that will work across all channels.
  • Work with client teams to help define the scope and approach for major projects for clients and where necessary help structure and present recommendations.
  • Be the primary day-to-day point of content for clients, providing general counsel and support, ensuring they are kept up to date on campaign activity and deadlines are met.
  • Ensure best practices in content strategy, (video, social, website), community management and social engagement are being adhered to across all client and owned channels.
  • Demonstrate a strategic and performance focused understanding of social media (paid social a bonus), audience segmentation and targeting.
  • Understand the client’s competitive landscape and make informed recommendations to account leads regarding emerging and new technologies.
  • Drive escalation of knowledge within the agency, continuously focus efforts on developing and enhancing skills and capabilities of the UK business, as well as working with other content and publishing leads across the agency globally to share key learnings and develop expertise for the agency as a whole.
  • Help champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour.
  • Provide recommendations and insight to growth strategies for clients, identify new opportunities and play a proactive role in terms of proposal development.
  • Contribute to staff planning across your accounts and matching team hours to client revenues to reduce over servicing and increase team profitability.
  • Goal setting and performance management: act as an efficient and dedicated line manager; develop career plans for people you line manage; and mentor team members to develop their potential.
  • Responsible for inspiring and mentoring junior team members and helping develop greater expertise within the team.

DESIRED ATTRIBUTES

  • Exceptional writing and communication skills
  • A strong analytical understanding (including comprehensive usage of web and social analytics) and the ability to intuitively understand what the audience needs to know and how they want to consume it.
  • Deep knowledge and working expertise of digital channels / social media platforms and how they can be used to generate, host, and engage audiences with creative content.
  • Ability to generate digital ideas that deliver cut through within target media and or within the social media space.
  • Extensive content strategy development experience gained either within an agency or brand environment.
  • Ability to explain technical issues with clarity in a non-technical way.
  • Interest in, and understanding of, business issues, news and politics, the media, and the world around you in general.
  • Ambition, drive, and commitment to great results.
  • Attention to detail.
  • Knowledge and implementation of paid social campaigns
  • Influencer identification liaison and contracting

 

KEY H&K BENEFITS

  • 25 days & (3 days at Christmas) annual leave
  • Comprehensive health insurance (Bupa)
  • SMART pension scheme
  • WPP employee discount scheme
  • Group life assurance scheme
  • Enhanced maternity & paternity scheme
  • Vouchers & extra day’s holiday for key milestone anniversaries
  • Our dedicated interactive training academy - ‘The Hub’
  • Cycle to work scheme
  • Wellness programmes
  • Weekly social events
  • 2 x volunteer days per year
  • Additional wellness days off for active commuting

OUR LONDON OFFICE

H&K employs over 300 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s. 

DE&I

We pride ourselves on creating a diverse and inclusive culture where everyone belongs. As a company and as co-workers, we are building a workplace where everyone can reach their full potential. We are an inclusive employer and are happy to consider flexible working arrangements.

EQUAL OPPORTUNITIES

We believe diversity is strength. Our Commitment at Hill & Knowlton is to combine our employees unique backgrounds, perspective, and experiences to build a more diverse and inclusive organisation that represents all of us and the businesses we work with.  We encourage applications from people of all backgrounds and will consider all applicants regardless of age, gender identity ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity, and disability status.  We are also happy to provide reasonable adjustments during the application and interview process. Please refer to our Diversity, Equity + Inclusion Recruitment Charter to understand more about H&K’s commitments here.

H&K is Disability Confident Committed and a Dyslexia SMART organisation.  If you require any adjustments to the application or interview process with us, please don’t hesitate to email recruitment@hillandknowlton.com

For more information on H&K: https://hillandknowlton.com/
Instagram: instagram.com/hillandknowlton

 

 

 

 

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Equal Opportunities (UK)

We believe diversity is strength. 

Our Commitment at Hill & Knowlton is to combine our employees' unique backgrounds, perspective, and experiences to build a more diverse and inclusive organisation that represents all of us and the business we work with. 

We encourage applications from people of all backgrounds and will consider applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity, disability status and socio-economic background. 

We are also happy to provide reasonable accommodations during the application and interview process. 

Filling the questions below is voluntary. Your information will be kept confidential and used for monitoring purposes only.  

 

H+K is Disability Confident Committed and a Dyslexia SMART organisation.  If you require adjustments to the application or interview process with us, please don’t hesitate to email recruitment@hkstrategies.com.

 

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