About Hill & Knowlton
Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world’s largest communications services groups.
Job Descriptions
- Manage, collect, integrate and analyse online reporting data from multiple sources including web analytics, ad-servers, and other sources to draw conclusion and formulate suitable social strategy for clients
- Lead the development process of social media strategies from concept to screen and execute them to perfect
- Advise on digital marketing strategy including display advertising, SEM, SEO, mobile, social media, data, content, and emerging touchpoints and technology to achieve KPIs and targeted results
- Responsible for creating and presenting media specific documents such as social ad planning, objectives; and strategies decks, media reports, and other related functions
- Lead and contribute to new business development to grow business in the social and content domain
- Act as the subject matter expert for digital, social and creative both internally and externally
- Day-to-day communication with clients on social media content strategies, planning and optimisation
- Manage vendors to stay on top of all advances and offerings in digital media
- Collaborate with Greater China and global offices for clients’ social media strategies and implementation
Job Requirements
- Degree in marketing, advertising or related fields
- 5-8 years solid working experience of implementing digital marketing/ social media campaigns for both B2B and B2C sectors including SEM, SEO and social marketing
- Experience with an agency and a proven track record in advising and serving leading global brands on content strategies will be seen as great advantages
- Excellent knowledge of digital communications channels and their potential applications including LinkedIn, Facebook, Instagram and other social media platforms (e.g. WeChat and TikTok) with good understanding of social media KPIs
- A self-motivator and able to work independently with excellent organisation and time management skills
- A great team player who’s comfortable and effective in cross-team and cross-office collaboration to support on multi-market clients’ cultivation
- Good command of Cantonese, English and Mandarin; written and spoken.
Hill & Knowlton is more than an agency. It’s a collection of thousands of brilliant, collaborative and driven employees – all united around a single vision of transforming our clients, our company and the world.
Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures, backgrounds and lived experiences, we are drawn together by a common drive and a collaborative spirit – called to our craft each day by the desire to deliver the best work.
And at H&K, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.
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