An Email Marketing Lead works to drive the growth for the B2C business through email marketing, and push notifications. This role will be data-driven, creative, and tons of fun. The Email Marketing Lead will be responsible for building new campaigns from scratch and successfully executing complex lifecycle campaigns by the forms of multiple types of communications. You will manage the marketing plan which includes customer journey, upsell, reactivation, conversion, and engagement. The Email Marketing Lead must be well organized, well spoken/written, friendly, and eager to dive into a fast paced environment.

Responsibilities

•              Monitor and report key metrics including delivery and standard metrics such as unsubscribe rate and participation
•              Manage the marketing calendar by collaborating with CRM team with ongoing promotions
•              Own end-to-end execution of email & push campaigns (customer journey)
•              QA all emails, ensuring all links, images, subject lines, and list segments are accurate
•              Create and execute A/B testing to improve the business metrics
•              Collaborate with designers and manage relations with service providers
•              Monitor the overall quality of the email & push business, apply best practices, and report high-level results
•              Set up of architecture for new accounts, i.e. data extensions, FTP drops, localization, etc.

Qualification:

•              Bachelor’s Degree Required
•              3-5+ years of Marketing experience, where 2 lie within Email Marketing
•              Strong verbal and written communication skills
•              Proficency in HTML & CSS for responsive design in Email and creating templates from scratch
•              Ability to create Journeys and Ampscript code (Salesforce Marketing Cloud)
•              Ability to create segments using SQL query
•              Experience with major email & push platforms such as Salesforce
•              Robust analytic and quantitative skills

PREFERENCES:

  • Previous JIRA experience
  • Previous copywriting experience

Compensation & Benefits

  • Competitive salary commensurate with experience and performance
  • Full medical, dental, vision package
  • Office in the heart of downtown Manhattan
  • Free breakfast, coffee, and snacks
  • Office fun including happy hour celebrations, game tournaments, and more.

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