Lifecycle Marketing Manager

Company Overview:

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, we’ve witnessed a transformation where visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. If you have a story to tell, HeyGen can help.

Position Overview:

We’re looking for an experienced Lifecycle Marketing Manager to build and curate impactful marketing programs across the user lifecycle. As an early member of HeyGen’s growth team, you’ll build the foundation for how we demonstrate customer value at every stage of their journey, from activation to engagement to monetization to retention. The ideal candidate is a self-starter excited to build a multi-channel marketing program from 0 to 1, is both creative and analytical, and enjoys being able to directly measure impact.

Key Responsibilities:

• Curate and own the lifecycle marketing strategy for the entire customer journey
• Play a key role in driving user activation, engagement, monetization, and retention
• Continuously improve lifecycle programs by developing and testing hypotheses
• Champion learnings across the company to influence broader marketing and product efforts
• Leverage data to segment audiences and create an effective multi-channel program balancing business needs with user experience
• Partner with product marketing to create campaigns for new feature and product launches
• Establish, monitor, and achieve key performance goals

Preferred Qualifications:

• 5+ years of work experience in marketing, with 3+ directly as a lifecycle marketing manager
• Familiarity with self-serve business models and PLG
• Previous experience at an early or growth-stage B2B SaaS company
• Proficiency with marketing automation platforms (strong preference for familiarity with Iterable) and analytics tools
• Excellent communication skills with demonstrated ability to work with product managers, data scientists, product marketers, and executives
• A self-starter who proactively chases new ideas and opportunities, loves to build, and moves with urgency

What HeyGen Offers:

• Competitive salary and benefits package
• Dynamic and inclusive work environment focused on innovation and creativity
• Opportunities for professional growth and skill development
• Collaborative culture that values teamwork and employee input
• Access to state-of-the-art technologies and tools

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's reshaping the world of visual storytelling!