Senior Product Marketing Manager

About Henry Meds:

Tens of millions of Americans are unable to manage their chronic conditions with commercial medications. Using specialized compounded formulas tailored to individual patient needs, Henry helps people who have been left behind by the commercial market, all while remaining easy, accessible, and affordable. Our customers get access to the care they need, and save thousands of dollars on out-of-pocket healthcare expenses per year!

Enjoy the casual culture, remote-first workplace, and generous PTO/benefits!

Apply today to make a direct, daily impact in one of the fastest-growing startups in the country - we are excited to meet you!

Position Overview:

Henry Meds is seeking a highly skilled and strategic Senior Product Marketing Manager to lead critical product marketing efforts for our telehealth solutions. In this role, you will be responsible for developing and executing product-focused strategies that drive adoption and growth of our telehealth offerings. You will work closely with product management, marketing, and other cross-functional teams to craft compelling product positioning and messaging and ensure that our products meet the evolving needs of our target audiences.

As a Sr. Product Marketing Manager, you will play a key role in positioning our telehealth products in the market, analyzing market trends, and driving engagement. Your expertise in product marketing will be crucial in shaping the success of our telehealth solutions and supporting Henry Meds' mission to deliver high-quality, affordable healthcare solutions.

Duties and Responsibilities

Market Analysis: Conduct in-depth market research and competitive analysis to identify trends, opportunities, and customer needs, informing product positioning and marketing strategies.

Product Positioning: Develop and articulate clear and compelling product positioning and messaging that differentiates Henry Meds' telehealth solutions in the market.

Cross-Functional Collaboration: Collaborate with product management, marketing, sales, and customer success teams to ensure alignment on product messaging, go-to-market strategies, and customer feedback.

Customer Insights: Gather and analyze customer feedback and market data to refine product strategies, enhance offerings, and improve the overall customer experience.

Performance Tracking: Monitor and evaluate the success of product-related initiatives using key metrics and analytics, making data-driven adjustments to optimize effectiveness.

Content Creation: Develop and oversee the creation of product-related materials, including site copy, case studies, and promotional content, to support product success.

You Will Likely Have

Extensive experience in product marketing, particularly within the D2C and B2CD telehealth or healthtech sector.
Proven ability to develop and execute successful product strategies that drive growth and adoption.
Strong skills in market analysis and competitive research to inform product positioning and messaging.
Experience collaborating with product management, marketing, providers and customer success teams to align on go-to-market strategies and customer feedback.
Demonstrated expertise in evaluating product-related initiatives using analytics and performance metrics.
Excellent communication and storytelling skills, with the ability to create compelling product content and deliver persuasive messages and in-depth trainings.

You May Have

Familiarity with advanced tools and platforms relevant to product marketing, such as CRM systems and analytics tools.
Experience in managing a product marketing team or mentoring junior team members.
Ability to thrive in a fully remote environment

Company Offers:

Platinum PPO Healthcare + Vision & Dental (Henry covers 99% for employees and 50% for their qualified dependents).
401(k) with matching contributions beginning your first day.
Unlimited PTO.
Fully remote position with occasional travel.
Impactful, rewarding work as part of a fast-growing brand helping thousands of people every day.

Equal Opportunity Statement:

Henry Meds is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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