About Hello Heart:

Hello Heart is the only digital therapeutics company to focus exclusively on heart disease, the leading cause of death for U.S. adults. Through a connected device and mobile app that uses AI, behavioral science, and personalized digital coaching to drive lifestyle changes, Hello Heart empowers people to embrace healthier behavior, which can reduce the risks of high blood pressure and heart disease. It also helps users catch blood pressure readings that are extremely high and encourages them to talk to their doctor to identify potential risk in time. Validated in peer-reviewed studies and trusted by leading Fortune 500 companies, Hello Heart is easy to use and works alongside an employer’s benefits ecosystem. Founded in 2013, Hello Heart is a member of the American Heart Association’s Innovators’ Network and is part of the CVS Health Point Solutions Management program. Hello Heart is backed by leading VCs including Stripes, Khosla Ventures, IVP, Blue Run and Resolute. Visit www.helloheart.com for more information. 

About the Role:

The Sr. Marketing Manager will be responsible for building and activating omni-integrated go-to-market plans that enable a frictionless and distinguished customer experience. The manager will work cross-functionally with internal partners (channel marketing, CRM, media, operations, brand management, creative, and user experience) to design integrated-owned, earned, and paid marketing strategies tied to overall marketing goals.

Responsibilities:

  • SEO- manage performance through data and analytics, lead customer research, and leverage SEO best practices across website, blog, etc.
  • Conduct keyword research, search behavior analysis, content needs & execution
  • Produce and execute go-to-market strategies using best practices and innovative new digital marketing strategies and channels
  • Build out an integrated yearly plan with user insights, quarterly themes, stories/content, and channel activation plans
  • Create benchmark metrics for new channels with comparable or exceeding performance of industry campaigns.
  • Increase user enrollments by 30%, including all channels. 
  • Drive efficiency by creating a 15% reduction in manual resource utilization by developing processes and campaign automation.
  • Lead A/B testing and data-driven ad optimization to improve audience reach and engagement while ensuring maximum return on advertising spend
  • Develop all seasonal strategic and evergreen activation briefs for creative & agency partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results
  • Develop a communication strategy against our key consumer targets and programs.
  • Develop templates and tools to support integrated planning
  • Compile consumer, creative, and campaign trends and create regular performance reporting and metric analysis
  • Pro-actively view business results and recommend course correction to maximize returns

Qualifications:

  • 4+ years of marketing experience, including 2+ years of focused digital
  • Classic website SEO optimization experience
  • Web buying funnel optimization experience
  • Must have experience with mailers, email, text, and partner marketing
  • Prior experience working within Healthcare/HealthTech industry
  • Awareness and ownership of ABM B2C and/or B2B2C channel marketing in email, direct mail, text, and print assets
  • Expertise in project management
  • Strong breadth of channel marketing expertise across paid, earned, and owned channels in an omnichannel environment.
  • Experience with content creation, copywriting, and site optimization (i.e., A/B testing, Multivariate testing)
  • Proven ability to build strong business cases and tell clear stories from data
  • Strong problem-solving skills with the ability to translate analytic data into strategic ideas
  • Demonstrated strong business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives
  • Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences 
  • Ability to provide clear and concise direction/feedback to external and internal stakeholders, as well as the ability to influence others.

Nice to Have: 

  • Marketing agency experience is a plus
  • Paid ad experience is a plus

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.  

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