RESPONSIBILITIES

  • In a nutshell - you know your stuff, and will lead our growth
  • Develop research and plan for positioning Heal nationally, and in regional markets
  • Manage the funnel to accelerate qualified leads
  • Build lifecycle capabilities and campaigns from lead capture on the site all the way through to rewards for loyal customers.
  • You will track and report on Performance KPIs across all channels to optimise ROI.
  • Optimize campaigns and allocate resources based on likelihood to scale with efficiency. Achieve planned target metrics, most importantly net CPA
  • Develop and define user acquisition strategy, including channel, geo, persona, and vertical focus.
  • Actively manage the ads, affiliate, and seo and sem channels while looking for new channels and ways to increase our word-of-mouth
  • Use data to make decisions, and influence marketing leadership.  
  • As a startup, there are many other things that we could list here as well

 

 

QUALIFICATIONS & SKILLS

  • 7 years online consumer acquisition with hands-on experience creating, launching and measuring in-house online/mobile marketing programs, such as SEM, SEO, Display, Affiliate, ASO, etc.
  • Proven experience in driving membership revenue growth leveraging LTV & survival analytics
  • Strong analytical skills with excellent attention to detail (Excel, A/B testing). Deep experience with digital media management, web analytics tools and using digital data and metrics to inform strategies.
  • Proven, successful track record of increasing acquisition, nurturing, and conversions while managing against aggressive CPA and revenue goals
  • Demonstrated ability to prioritize, self-start, contribute under pressure and meet tight deadlines
  • B.S. in Marketing or Communications or other relevant degree, MBA preferred

 

ATTRIBUTES

  • Entrepreneurial, scrappy, do-before-you-delegate.
  • Resourceful problem solver
  • A Builder who is thoughtful and able to create the playbook
  • You want to be part of something bigger than yourself
  • Compassionate with grit and determination
  • Understand and embrace Heal’s mission
  • A fast learner. Healthcare is complicated; you’re excited to get into the details and become an expert.
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