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Director of HCP Communications & Engagement

USA Remote

Our Company
Dermsquared® is the leading education, information, and services platform for dermatology professionals to elevate patient care. We serve our community of HCPs by providing practical clinical and non-clinical content through digital and in-person connections​. We provide our community with solutions to serve their patients through onsite and digital educational content based on the newest and best therapies and techniques from respected thought leaders in the field of dermatology as well as services to enhance their career trajectories. Our offerings have been proven to enhance clinician confidence, demonstrated by our exceptional audience and partner retention rates for our ecosystem. For more details on our portfolio, visit our website at dermsquared.com. 

 

The Essentials

This opportunity is only for those looking for a fast-paced entrepreneurial environment who bring a track record of both consistent results and a way of working admired by their partners.

  • Vision - the ability to zoom out, take a point of view on “What does good look like?” and passionately communicate this across and outside the organization
  • Strategic problem solving - the ability to define how to get to the vision by breaking the opportunity or problem down into simple and executable strategies
  • Accountability and collaboration - the ability to take ownership and be accountable for the outcome and motivate others to work effectively across the organization and set clear expectations
  • Personal grit - the willingness and ability to dive into executional details 

Job Description
Title: Director of HCP Communications & Engagement
Reporting to: President & GM
Location: Remote (East Coast or Central Time is strongly preferred)

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Dermsquared is seeking a leader to advance the Dermsquared brand with Healthcare Professionals and build upon tremendous momentum and engagement with the Dermsquared platform from the dermatology community. The Director of HCP Communications & Engagement is a key member of the Strategic Product Leadership team and will focus on fueling traffic across the platform including in-person medical conferences and digital channels leveraging clinical and non-clinical content to further strengthen the trust dermatology has in our company. Through inspiring leadership and collaboration, the Director of HCP Communications & Engagement will work with the commercial and transformation teams and other key stakeholders to ensure a clear and sustainable path to engaging HCPs and industry partners while enriching knowledge and insights about the community to ensure Dermsquared is always furthering our value proposition with customers/partners. 

 

Responsibilities

  • As a key member of the Strategic Product Leadership team, drive HCP engagement measured by monthly average users, time on site and other leading indicators across specific growth vectors
  • Understand the needs of Dermsquared product leaders and sponsors and fuel HCP engagement across our platform of education, information and services
  • Ensure data enrichment is an integral part of go-to-market plans for HCP engagement
  • Foster continued momentum through ongoing development of CRM platform (Iterable) to achieve efficiency and optimize engagement through strategic campaigns in service of the dermatology community 
  • Develop and execute campaign(s) to fuel HCP engagement ensuring processes to execute are clear within team and key stakeholders leveraging internal resources/tools and external partners 
  • Onboard a new agency to support execution of HCP engagement and communication plans 
  • Play a critical role in helping shape a new growth strategy 

Requirements

  • Demonstrated leadership essentials
  • Bachelor's degree, MBA is a plus
  • 10+ years of experience in marketing and/or product management including leading website/platform development
  • Prior experience in high growth environment is a plus
  • Travel – estimated less than 20%

 

Salary Commensurate with Experience plus Benefits

 

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