About Us
There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. *Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!
Hatch is on a mission to help everyone in the family get great sleep. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We make bedside sleep devices and original content to help people wind down, sleep deeply and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult focused product, we have helped over 3 million sleepers of all ages find space for rest in their lives.
The Opportunity
We’re looking for a strategic, brand centric, Senior Product Marketing Manager to lead the customer activation and go-to-market operations for our Adult sleep solutions. In this role, you will work across the full customer journey, beginning with the Product team by providing voice of the customer insights, and helping to inform the roadmapping process. You will also work across the marketing team on GTM operational plans for product and feature releases, keeping the customer’s unique needs top of mind. The ideal candidate will have experience building GTM plans for technology brands, understand positioning, naming, market analysis, and have executed software and/or hardware launches. You will own the marketing plan for conception to execution, partnering with the integrated marketing team to bring to market. All the while balancing insights from beta groups, customer research, and product. This role is highly cross functional and will involve working closely with the entire marketing team, product organization, customer research, retail group, and beyond.
This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.
What You’ll Do
- Understand and own the customary journey map from pre purchase to onboarding
- Identify product opportunities by developing and owning the voice of the customer insights report and market research analysis
- Rally the teams and develop the narratives and proposals for positioning new features, uncovered from the VOC analysis
- Prepare the GTM plans internally and partner with integrated marketing teams to bring to market
- Determine new feature launch communication strategies, ensuring existing customers needs are continually met
- Create product positioning, naming, managing competitive research, identify further research opportunities
- Assist on launch campaign execution, managing cross functional timelines across marketing, product, retail, etc
Who You Are
- 7-10 years of experience in a high growth product marketing position
- A strong writer and communicator - you can think of product positioning in your sleep
- Experience working in a high growth environment, juggling multiple product and feature launches simultaneously
- Highly collaborative with experience working closely with product teams
- Metrics driven with a strong brand balance
- Direct experience creating and GTM processes
- Experience and familiarity with consumer tech product and subscription businesses is a plus.
- Extremely detail-oriented and organized.
- Flexible and adaptable. You are equally as comfortable spending your day in the weeds as you are collaborating with others.
- Strong work ethic and sense of urgency. You can easily manage competing priorities and short deadlines.
- Excellent project management skills, ability to multitask effectively
- Ability to think quickly on your feet, adapt to a highly variable environment, change scope and focus with ease.
Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
