ABOUT HASHDEX

Hashdex is crypto-focused asset manager with offices in Brazil and the United States. We were founded to bridge the gap between traditional financial markets and crypto. We make crypto investing easy with simple, secure, regulated funds. We are now the largest crypto asset manager in Latin America, where we weren’t the first to market, just the best. In 2021, we launched the world’s first crypto index ETFs in Bermuda and Brazil. HASH11 is now the third largest ETF by investors in Brazil, across all asset classes. Prior to launching the HASH11 fund, we completed one of the largest Series A raises in Latin American history, led by Valor Capital and supported by Softbank and Coinbase Ventures, among others. Having demonstrated product market fit with our index fund approach, we are expanding into the USA, where we recently announced an exclusive partnership with Nasdaq and Victory Capital Management.To build a future where all people have access to the crypto asset investments, we are growing our team. We look for people with low egos, and high energy. Curious minds, open hearts, and a laser focus on what’s best for the investor.

Head of Research at HASHDEX

We are looking for a Director of Marketing to lead flawless development and execution of world-class brand and marketing communications for Hashdex in the USA. You will be a steward of the Hashdex brand, and continue building it across audiences. You’ll develop and oversee content marketing for multiple audiences representing our products. Key to this role is empathy. You must deeply know the audiences and then deliver content and programs that create value by facilitating complex sales processes and generating leads and engagement. Know the audience. Figure out the unmet needs. Cut through the clutter with innovative solutions. Make the magic happen. You’ll work cross-functionally within Hashdex and with third-party vendors, partners, and agencies as needed. You will need to be a systematic thinker and able to implement process and procedures that can scale rapidly and benefit from data-driven continuous improvement. You will be responsible for the marketing and content plan and budget, as well building, developing, coaching, and leading your team. You’ll apply your strong business background and analytical mind to stay a couple steps ahead of the dynamic crypto space.

RESPONSIBILITIES
  • Develop annual and quarterly marketing plans and budgets
  • Build and steward the brand identity internally and externally
  • Lead all marketing communications for the USA market, and some globally
  • Build and lead team of content producers, designers, and researchers
  • Train sales teams and build out scalable sales training capability
  • Define customer segments and personas to inform content marketing initiatives
  • Collaborate with our partners to drive business results
  • Create best-in-class, differentiated, educational content
REQUIREMENTS
  • Track record of excellence and hands-on experience building brands, content marketing, social marketing, experience marketing, and technical communications
  • Skilled in business strategy and analysis, scaling organizations, negotiations, and talent recruiting and development
  • Excellent verbal and written communications skills
  • Passion for crypto and blockchain, a crypto evangelist in your own life
  • Experience in the financial sector
  • Exceptional project management and organizational skills
  • Obsessive attention to detail
  • A systematic thinker with a global mindset
  • Empathizes with people from all walks of life and all corners of the world.
  • Ability to work independently and collaboratively in a dynamic and fast environment
  • Team player with a positive attitude, strong interpersonal skills, highly collaborative and able to lead and influence teams
  • Bachelor’s degree from a top college​, MBA or masters work preferred
WHAT WE OFFER
  • Competitive compensation package + benefits

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