Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched three new brands including Flamingo, Cat Person, and Headquarters, and made our first brand acquisition with Lumē. The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.
Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.
Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Tuesdays, lunch on Wednesdays and Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)
We are still requiring vaccinations for in-office employees. Reasonable accommodations due to a medical reason or sincerely held religious belief may be made.
About the Role
Harry’s is seeking a highly talented and motivated individual to lead performance marketing content development as our Growth Content Lead. This role will report to Harry’s Head of Growth and will be focused on spearheading creative content asset development to support our growth efforts and drive trial to our DTC business.
Design efforts on the marketing team at Harry’s are aimed at driving engagement, primarily to acquire new customers. You won’t just be making people ‘aware’ of the product – your team’s work needs to be disruptive enough to actually get them to try it! You will lead a growing, nimble team of a graphic designer, copywriter, and a video motions editor, and will ensure that all elements of content creation, from day-to-day optimisations to bigger swings, are completed as effectively and efficiently as possible.
You will lead the development of disruptive concepts and support our excellent existing team to produce their best work. You will partner with Growth Managers to understand creative and messaging that resonates with consumers, leveraging data from our various paid marketing channels to determine creative content strategies and unlock creative wins.
As the leader of the Growth Content pod, you will streamline our processes and oversee the content development budget, in order define a strategy and determine optimal resourcing to deliver it through freelancers, agencies, influencers and in-house staff.
Role and Responsibilities
Deliver great work: Working across all paid digital marketing channels, print, radio, podcasts, etc, you and your team will produce a consistent stream of high-quality assets, rolling up your sleeves and leaning in where necessary. You’ll take responsibility for ensuring the team effectively balances essential day-to-day optimisations and disruptive bigger swings.
Concept ideation and development: To continue to grow, we can’t keep doing the same-old-same-old. As well as our ongoing business as usual, we need to test new approaches to keep our brand feeling fresh and appeal to as broad a range of audiences as possible. You will work with your team and Growth Managers to drive creative ideation - coming up with new creative & messaging angles to capture consumers’ attention and drive them to try Harry’s.
Team management, leadership & development: You’ll take responsibility for the ongoing workflow of your team, utilizing freelancers to dynamically expand/contract the team as required. You’ll monitor workload and be comfortable pitching for additional resources when necessary, and keep an eye on the horizon and provide a clear future vision in terms of team structure. You’ll offer the right balance of support and challenge to an experienced creative team.
Process/budget management: In such a fast-moving organization, this role will be essential for managing the tools we use to deliver, including optimizing our creative processes and maximizing the DTC creative budget. You will be empowered to oversee the Creative Development budget in a way that maximizes the impact of our resources.
Experience and qualifications
- In-depth understanding of content asset development across a breadth of styles, medium, and sources (from still photography to moving, video, to user-generated content)
- Detail-oriented, with experience managing content asset execution from end-to-end—including production, project management, and budget management
- Confidence directing and collaborating with graphic designers, video editors & creators, and copywriters to successfully telegraph ideas, visually and verbally, and in breakthrough ways
- Proven success leading teams from ideation through execution (both in-house and freelancers)
- A plus: proficiency in platforms and tools used to create content (e.g. InDesign, Photoshop, Illustrator, After Effects for motion graphics)
- Digital photography knowledge and skills a plus; both formal photoshoots and UGC
- Comfortable having work evaluated based on strict performance metrics
- Intellectual curiosity – constantly working with channel managers to understand what’s working, what’s not, and what can be improved.
- Thrives on direct, honest and supportive communication.
- Able to work under tight deadlines while juggling multiple projects.
- Digital-first thinker – understanding of ongoing digital and social media trends, customer digital behaviors, and the wider digital marketing marketplace.
We have a mandatory COVID-19 vaccination policy.
Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.