About Harry’s

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

About the Role

Our vision at Harry’s is to build a family of disruptive omni-channel CPG brands, and the Labs team is responsible for all new brand diversification efforts under that vision. Our goal is to launch or acquire ~2-3 highly disruptive CPG brands each year based on the investment ideas you will help identify and validate. As the Senior Associate of Consumer Insights & Brand Strategy, you will work collaboratively with the Labs team to identify, evaluate and invest in exciting consumer, market and brand opportunities. 

The Senior Associate of Consumer Insights & Brand Strategy will play a key role in the end-to-end execution and synthesis of consumer research (both qualitative and quantitative), brand positioning analysis, and concept development and testing. 

We want someone who is excited about working across multiple product categories and leveraging data in creative ways to unearth consumer problems and help identify and grow innovative, consumer-centric brands that Harry’s can invest behind. This person should be an out-of-the-box thinker who is able to operate both highly strategically (able to take a wide view and connect dots across information sources) and highly tactically (driving down to the most minute details). And, most of all we want a great collaborator who can work effectively with a diverse group of stakeholders that make up the Labs team and the external groups with which we work. 

What you will accomplish:

  • Execute both quantitative and qualitative research projects from end-to-end to generate consumer-led insights to drive Labs’ decision-making
  • Analyze existing brands to understand their core propositions and values; use learnings to help evaluate and optimize brand positioning 
  • Translate consumer and commercial insights into recommendations for what a brand can do to best resonate with consumers and credibly stand out in the market 
  • Examples of projects: 
    • Drafting, programming, and analyzing consumer surveys  
    • Determining the size of an opportunity using a bottoms-up/consumer-first approach
    • Preparing for and synthesizing learnings from in-depth interviews, focus groups, and in-home ethnographies 
    • Conducting competitive analyses of brand positionings to help identify whitespaces in the market and if/how brands are well-positioned within them

This should describe you:

  • A Bachelor’s degree
  • 2-4 years of professional experience in a consumer-focused field such as CPG, consumer retail, and/or brand innovation (whether as a consultant or working internally at a company)
    • Examples of experience could be consumer insights/research, strategy or brand strategy consulting, brand management, ad agency planning function, etc.
  • Passion and aptitude for understanding what makes consumers tick and what techniques to use to uncover consumer insight
  • Experience analyzing quantitative data is a must. You should feel very comfortable operating in Excel. Specific experience in analyzing survey data and/or syndicated consumer data is a plus but not required
  • Creative strategic thinker: you think outside the box and can dream big but can also think through practicalities and ground your ideas in what’s good for a brand and a business
  • Scrappy: Ability to be creative with resources and roll up your sleeves to just get stuff done in order to maximize business impact

Here's who you'll work with: 

  • Reporting to the Senior Manager of Consumer Insights, Harry’s Labs
  • Advised closely by the Labs team’s Director of Brand Strategy and Vice President
  • You will work on the Harry’s Labs team, a small team dedicated to launching and acquiring leading next generation CPG brands
  • You will also have opportunities to collaborate with the broader Insights team at Harry’s across our brands (Harry’s, Flamingo)

 

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

 

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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