The Brand Comms Director orchestrates all brand communication, understanding the market opportunities and identifying consumer insights to build a stronger emotional connection with consumers which will change their relationship with Harry’s and ultimately their purchasing behavior.

The Brand Comms Director should swim upstream and downstream. Upstream, working to define the brand strategy and ensure Harry’s remains relevant and compelling to our key customer segments. Downstream to oversee and manage the processes of each sub-function; from brief definition, pulling together different cross-functional partners and agencies, to the evaluation of campaigns & projects against brand metrics. The job requires diplomacy, collaboration and communication skills in liaising with other teams and creative leadership in working with our creative partners.

The Brand Communication Director leads a diverse and talented team including:

  • Brand Manager & Brand Exec who drive all campaigns across channels
  • PR & Brand Partnerships Manager
  • Senior Marketing Manager
  • Consumer Insights Manager

What You’ll Accomplish
Primary Achievements:

  • Strategy: continue to define Harry’s as a brand that is culturally meaningful and compelling to our strategic customer segments.
  • Planning: create and implement the UK brand plan that delivers against key brand metrics.
  • Cross-functional comms: work collaboratively with Harry’s NYC to share insights and results, and apply this learning to deliver effective assets and output for the UK
  • A member of the UK Leadership team including leading the team across all areas of UK Brand;

Secondary Achievements:

  • IMC: drive efficiency and increase the impact of our ATL brand campaigns.
  • PR: lead the PR agency. Drive world-class comms across consumer and industry titles
  • Partnerships: create innovative and ambitious partnerships & collaborations for Harry’s UK to grow awareness and influence across key customer segments
  • Insights: create and leverage meaningful customer insights for the UK customer.
  • Cross-functional comms: work collaboratively with Harry’s NYC to share insights and results, and apply this learning to deliver effective assets and output for the UK
  • Report to the UK GM
  • Be based in London, but travel regularly to New York
  • Live and breathe the Harry’s brand and culture

This should describe you:

  • Strategic brand thinker: deep understanding of brand strategy, communication, and media landscapes (particularly digital)
  • Owner: proven track record owning projects (e.g. campaigns, launches, etc.) and relationships (e.g. agencies) start to finish with stellar results
  • Excellent communications skills: both in writing and verbally (writes a clear brief, delivers impactful presentations, etc)
  • Digitally savvy: experience working in a digital business and gets how brand messages are expressed online advertising channels
  • Entrepreneurial: acts as an ambassador for the brand externally and carry weight across audiences (e.g. press, influencers, customers)
  • Do’er: strategic thinker, but comfortable in getting into the detail. Willing to step up and help out, coach and guide people on the team
  • Customer first: thinks from a customer perspective, can foster a deep and actionable consumer insights and deeply understands our UK guy.
  • Manager: Has managed direct reports and strong track record managing external agencies (creative, PR, influencer, etc.)
  • General awesomeness and a sense of humor  

About Harry's

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

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