About Harmony Venture Labs

Harmony Venture Labs is a team of innovators, designers, marketers, and operators. HVL has a passion for creating,  operating and advising  high-growth startups. Our belief is that technology platforms can and should be used to benefit people and their communities and that new venture creation is a powerful vehicle to deliver those benefits. We are drawn to big ideas and to founders who are bold enough to bring their ideas to life. Proudly based in Birmingham, Alabama, our team is committed to creating new ventures and helping great founders build their own.

Overview

Harmony Venture Labs is looking for a Go-to-Market Specialist that can combine technical, analytical, and marketing skills to help drive our studio businesses forward.

You will be part of the Growth Marketing team which is committed to developing, testing, and iterating on strategies and tactics to create sustained improvements across the entire customer journey of our businesses.

As the Go To Market Specialist, you will be responsible for the marketing strategy and execution of one studio project (Business to business SaaS).

Responsibilities

  • Developing, testing, and iterating on strategies to grow the studio business you’re responsible for.
  • Fostering and supporting a culture of experimentation across Harmony Venture Labs.
  • Owning and executing on your ideas – from crafting the messaging to launching campaigns.
  • Measuring, tracking, and providing detailed reporting on individual experiments and the impact of our growth marketing efforts.
  • Analyzing customer data and external research to inform our growth strategies and tactics.

The Growth Marketing team will share learnings from all studio and core company projects across the entire team to increase speed. Do you enjoy applying systems thinking to problems? Do you get excited about running experiments and optimizing processes to get the best performance possible? Are you as comfortable crafting a marketing strategy as you are diving into the data?

If so, then this role may be the perfect fit for you!

Qualifications

Here’s what you’ll need:

Marketing: You understand how to implement and improve a system for growth across the entire customer lifecycle. You can design experiments and campaigns grounded in marketing principles that leverage various channels and tactics. You have experience developing data-informed marketing strategies, crafting messaging for campaigns, writing marketing copy, and building highly-targeted campaigns with sophisticated email automation tools. 

Statistical Testing: You understand the principles and mathematical concepts behind statistical testing and are comfortable with A/B and multivariate testing methodologies.

Data and Analytics: You have experience analyzing the performance of funnels, campaigns, marketing tactics, and experiments. You are able to develop hypotheses from this analysis to inform future strategies and test ideas. Bonus points for experience with Google Analytics, advanced Excel formulas, SQL, Google Data Studio (or a similar BI platform), etc.

Project Management: You are able to prioritize and manage projects, while clearly communicating goals and progress along the way. You are hands-on and prioritize getting things done. Shipping things to collect learnings is important to you.

Paid Advertising: You need to have a strong understanding of paid advertising in either displays (Facebook, Instagram, etc.) or search marketing (Google Ads, etc.).

Requirements

  • 2+ years of experience owning and executing go-to-market strategies
  • B2B SaaS industry experience 
  • Wide breadth of experience in demand generation across multiple channels with near expertise in one or more channels

What We Value

CANDOR COUPLED WITH HUMILITY Push the team, be honest in your assessment. Know where you need to improve and help move the team in the right direction with clear data.

SPEED AND AMBIGUITY Work hard to build processes and systems that help produce positive results faster. You don't have to know all the answers to make a decision. Learn and iterate.

RESULTS MATTER We expect our work to produce positive results for our companies, team members, and customers. We create an environment that drives positive results by encouraging constant experimentation and providing the necessary resources and infrastructure to win.

Benefits 

  • Competitive market value-based compensation 
  • Unlimited sick and vacation time
  • Comprehensive benefits: medical, dental, and vision
  • Monthly learning stipend
  • Annual remote office stipend 
  • Monthly wellness stipend
  • Growth opportunities

Harmony Venture Labs provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Harmony Venture Labs are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.