About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy

By the Numbers:

  • Named #1 best software for small business of 2024 by G2
  • 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing 
  • Over $500M in annual revenue 
  • The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs 
    • There are 6.2M employers in the US, 98% have fewer than 100 employees (1) 
    • 550,000 new businesses are created each year in the US (1) 

What Product Management is like at Gusto:

  • We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty gritty details (some describe this kind of role as a “GM” type role).
  • Our Product team is lean, which means you’ll have a high degree of impact and ownership. 
  • We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners.

About the Team:

Gusto Embedded Payroll is our newest business unit, driving the next arc of innovation and growth for Gusto. Our mission is to enable any third party SMB platform to build, sell, and serve payroll, however, they wish. Our API offering allows other companies to offer payroll services to their customers inside their app or service. By creating a more seamless payroll experience for SMBs, we will bring Gusto’s platform to hundreds of thousands more businesses than those we serve directly. Learn more about our partnerships with Chase and Freshbooks, and what we have learned since we started.

This is an opportunity to join a team from the ground up and take our business growth to the next level by unlocking product differentiators beyond payroll into HR, benefits, and other people platform features.

Here’s what you’ll do day-to-day:

  • Drive product development of critical projects from concept to launch, ensuring timely delivery of high-quality products that improve the products of our Embedded partners.
  • Work with developer teams at our partners to develop a deep understanding of their needs and how to enable them to bring payroll to their customers as quickly as possible
  • Partner with Engineering, Design, Data Science, CX, Solution Architects, and other counterparts across Gusto to solve complex cross functional problems
  • Identify emerging technologies and industry trends, especially related to developer products (APIs, SDKs, etc.) to push our product experience to the next level

Here’s what we're looking for:

  • 5+ years experience in product management with experience building API-first technical products for developers
  • Excellent communication and stakeholder management skills.
  • Proven track record of successfully delivering complex technical products, from concept to launch, in a fast-paced, agile environment.
  • Expertise and passion for working cross-functionally and influencing platform teams within larger orgs
  • Analytical mindset and proficiency in data-driven decision-making, with experience using metrics and analytics tools to drive product insights and improvements.
  • Experience in Fintech, Payroll, or HR is a plus

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is targeted at $144,000 to $178,000/yr in Denver & most major metro locations, and $186,000 to $230,000/yr for San Francisco, New York, & Seattle. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work. 

 (1) Business Applications with Planned Wages (www.census.gov)


Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-accommodations@gusto.com.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

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Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it helps us to build better products, better serve our customers, and makes our company stronger. 

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