About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy

We're looking for a strategic, growth-oriented Product Marketing Lead to accelerate the adoption and growth of Gusto. This will be a senior individual contributor role.

Here’s what you’ll do day-to-day:

  • Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
  • Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.
  • Deliver Go-to-Market Strategy and Campaigns: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, adoption and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns. 
  • Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.

Here's what we're looking for:

  • 5+ year track record of success driving product B2B SaaS marketing strategies and go-to-market programs of significant scale (e.g., over $100M in annual revenue) and launching and scaling products or markets.
  • 3+ years in PMM. 
  • Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plans
  • Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
  • Strategic thinking combined with a “roll up the sleeves” doer attitude

Our base salary cash compensation range for this role is $123,000 to $185,000 in Denver and most other remote locations, and $148,000 to $215,000 in San Francisco and New York City. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. We're hiring for multiple roles at two levels which is the reason for the large range in compensation. 


Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-accommodations@gusto.com.

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Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it helps us to build better products, better serve our customers, and makes our company stronger. 

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