About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy

Gusto is looking for a Principal Product Manager who can build and execute a Platform strategy to build a world class experience for our customers as their company grows and evolves. This role reports into People OS and plays a key role in helping our customers get more value from our product offerings.

In this role, you will develop the strategy and execution (0-1) of building a Platform to better support customers with more complex company structures, align their Jobs to be Done (JTBD) with Gusto's product offerings and deeply collaborate with multiple stakeholders like Engineering, Design, Sales, CX. You will build unifying experiences that support companies with different tax reporting structures, while keeping our product intuitive and delightful. You will also focus on improving the long- term value that a customer gets from Gusto by ensuring that we support their company as it grows and changes. 

Your work to build Platforms at Gusto will span the entire breadth of our product experience to build world class content for our customers and provide timely relevant product recommendations.

Here’s what you’ll do day-to-day:

  • Develop a deep understanding of the customer’s lifecycle and build a platform to support companies with complex tax reporting structures 
  • Partner with Engineering, Design, Data Science, CX, and other counterparts to solve complex cross functional problems
  • Set goals and strategy for your domain then translate it into a roadmap, milestones, and requirements collaboratively to drive alignment and excitement with your cross-functional partners and stakeholders 
  • Set, track and improve key product and business metrics 
  • Distill insights and data from key stakeholders, industry trends, competitive analysis, business and product metrics, and other sources to guide strategy 
  • Drive the product development process from concept to launch, ensuring timely delivery of high-quality products that delight customers and result in significant and measurable business impact 

Here’s what we're looking for:

  • 6+ years of product management experience driving platforms and systems including experience with building 0-1 platforms 
  • Experience collaborating with multiple stakeholders to build scalable platforms  
  • Data and hypothesis driven, business-minded
  • Experience driving high growth of product from launch phase to scaled adoption 
  • Ability to set a strategy and translate to a roadmap & metrics with end-to-end execution
  • Creating and growing diverse and passionate product teams 
  • Zest for learning and first principles thinking

Our cash compensation range for this role is $158,000 to $188,000 in Denver & most remote locations, and $192,000 to $228,000 in San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the amounts listed above.


Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-accommodations@gusto.com.

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Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it helps us to build better products, better serve our customers, and makes our company stronger. 

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