About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

As a Lifecycle Marketing Manager , you will develop the marketing strategy and execute initiatives through Lifecycle Marketing channels to drive awareness, attach, and usage of Health and Financial benefits to Gusto customers.  As relatively new features to Gusto’s people platform, you’ll pioneer how Financial benefits are messaged to Gusto customers and be responsible for creating plans to achieve specific business goals and owning the testing roadmap of how to validate and optimize messaging tactics. You’ll also collaborate closely with stakeholders in Marketing, Sales, Revenue Operations, and Engineering to develop programs.

Here’s what you’ll do day-to-day:

  • Develop Lifecycle Marketing Benefits strategy - Own the Health and Financial benefits customer journey by mapping and prioritizing key touchpoints to achieve goals. You’ll create and manage a test and learn roadmap to maximize the impact of tactics against goals
  • End-to-end Program Management - Collaborate with cross-functional stakeholders and teams to share and align on strategy. Develop clear briefs for execution by ops partners and brand studio team when appropriate. Ensure analytics are enabled to understand the impact of tactics. Participate in demos with Marketing ops to QA campaign setups.
  • Monitor>Analyze>Iterate - Review results from a messaging engagement standpoint to identify opportunities for optimization. Report out on outcomes of tactics against key performance indicators to stakeholders. Execute on iterations to optimize impact or implement go-forward strategy

Here’s what we're looking for:

  • 5+ years of experience in CRM, Lifecycle marketing, Growth Marketing, or a related position
  • Demonstrated ability to create and manage omnichannel marketing programs that have a quantifiable impact
  • Ability to set strategy, roadmap development, and execution of tactics
  • Experience with marketing automation software and CRM, Marketo and Salesforce a plus
  • Analytical mindset with demonstrated usage of the scientific method
  • Excellent written and oral communication skills
  • Strong data analysis capabilities - Excel a must, SQL a plus 
  • A wildly curious person who uses a variety of qualitative and quantitative tactics to understand everything there is to know about the customer journey
  • Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
  • Bachelor’s degree or equivalent practical experience
  • Experience in consumer financial services marketing, retail, healthcare a plus but not required

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $102,000/yr to $126,000/yr in Denver & most remote locations, and $123,000/yr to $152,000/yr in San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@gusto.com. 

 

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Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it helps us to build better products, better serve our customers, and makes our company stronger. 

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