About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

We believe the value Gusto brings will extend to new areas. Our mission includes doing much more than simply dislodging existing service providers in the payroll industry. We are actively building and launching new products and strategies for the future that will serve both employers and employees in new ways that will require and enable invention of new data-driven distribution strategies over time.

As a Marketing Planning & Forecasting Lead at Gusto, you’ll help us deliver insights that drive action. You’ll help us build a world class forecasting and planning discipline as we scale our marketing programs to millions of small businesses. The work includes creating and maintaining our demand forecast, reporting variances, and helping us understand growth drivers and areas of opportunity.  You’ll also help with sizing and scenario planning across our growth portfolio, including conversion optimization, lead generation, and LTV and will be the go-to on what’s working and what’s not. You’ll be responsible for creating compelling management reporting on performance for consumption by various stakeholders, including leaders in sales, marketing, and finance. In summary, this role is not about reporting but about triggering the most effective action. You’ll be surrounded by adept complementary partners in performance marketing, data science, business intelligence, data engineering, and more.

 Here’s what you’ll do day-to-day:

  • Scenario planning & analysis
    • Create and iterate on total company level reporting and analysis of marketing campaign and portfolio performance, company growth investment scenarios and decision making, and revenue and budget planning
    • Support marketing in reporting on yield optimization experiments
  • Create and iterate on data products for use by the Marketing team in the forecasting and planning process
    • Creating models that help marketing stakeholders expose opportunities, plan scenarios, and generate forecasts and plans. This includes using advanced tools like pacing algorithms, waterfalls, and automated outputs.
    • Developing standard reporting to enable stakeholders to easily understand performance trends, including charts, graphs, and other easy to consume outputs
    • Report on forecast accuracy, including analyzing actual performance to plan vs. forecasted and developing improvements over time
    • Deliver a weekly forecast update to key stakeholders 
  • Partner on advancing data maturity at Gusto
    • Partner with business intelligence team to define corporate metrics and measures, including key KPIs and data dictionaries
    • Partner with data science where they can support us as needed on growth modeling, funnel analytics, lead scoring, and advanced analytics
    • Partner with sales, finance, and marketing to integrate acquisition analytics across channels and along the funnel
    • Build a world class forecasting and planning discipline in partnership with our marketing leadership team and finance

Here’s what we're looking for:

  • 5-7 years of experience overall, including direct experience with financial analysis, modeling, or forecasting and planning
  • Experience preparing and iterating on management reporting for a diverse audience
  • Experience as an analyst highly desired, including experience writing SQL queries, and consuming reports from BI tools like Looker & Tableau
  • Experience with creating compelling data driven storylines in excel, powerpoint, and word for consumption by executives
  • Advanced user of Excel, with multiple years of experience building complex models from the ground up
  • Understanding of basic statistics highly desired, including how to use statistical methods to generate accurate forecasts 
  • Experience working with marketing teams a plus but not required
  • Experience with scenario planning and sensitivity analysis highly desired
  • Strong written and verbal communication skills
  • Strong work ethic, and a “can-do” attitude
  • Demonstrated ability to build trust and strong working partnerships with cross functional teams

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Gusto are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.