Overview

We believe that all teams deserve access to the best information to do their jobs, and that Guru can help them get just that! Do you want to help us get Guru into the hands of every company that could benefit from using it?

As Guru’s Senior Director of Acquisition Marketing, you will lead our Growth Marketing organization’s strategy for new account and business growth. You will help mentor and collaborate with your team while working closely with cross-functional leaders, all to maximize and drive accelerated top-of-funnel growth. This role will report directly to our VP of Marketing.

About our go-to-market: prospective customers can discover, try out, and purchase Guru in several ways. Demand gen, paid marketing, outbound, SEO, content, and marketing ops all sit with Growth Marketing; not only maximizing those channels, but also expanding our horizons to creatively accelerate Guru’s new customer base. We are a PLG business with both self-serve and sales-led buying motions in a high-growth B2B SaaS space.

Ideally, the more sophisticated the challenge, the more comfortable you are. You are a creative leader who is genuinely empathetic and constantly curious, with a keen ability to identify and frame problems in a way that brings out the best in those around you! 

Responsibilities:

  • Provide and execute on growth vision, not just for the members of your marketing team, but for the broader organization of GTM contributors and partners.
  • Establishing a scalable growth strategy: crafting and executing on an acquisition strategy that delivers on both our self-serve targets and our sales pipeline targets (largely mid-market buyers). This will include content and SEO, paid marketing, co-marketing, sponsorships, and more
  • Understand Guru’s market, as well as familiar patterns and behaviors of best-in-class acquisition strategies that can inspire our own
  • Testing and iterating: leading our marketing testing and optimization efforts, including, but not limited to, channel expansion, CRO on site, and more
  • Leading a hard-working team: fostering an engaged team by setting a strategic plan, mentoring, and collaborating with the individuals on our growth marketing team
  • Handle hiring, onboarding and improving the growth marketing team’s output, culture, and processes
  • Contribute to the team’s cultural values, while demonstrating them every day through your actions
  • Budgeting, forecasting, tracking, and reporting: as the marketing leader responsible for our GTM strategy, you will own building our budgets, spend allocation, and forecasts, along with maintaining our tracking and pacing against targets, reporting on OKRs, and holding the team accountable for the shared key results.
  • Building eb and martech strategy: making shared key decisions around our web priorities, our MarTech and marketing operations approach, and future investments
  • Leading partner: champion partner marketing, co-marketing, and sponsorship investments with product marketing and customer marketing teams
  • Strategic leader: contributing to our product, sales, and finance leaders to build and execute our GTM plan

Requirements:

  • 10+ years of marketing experience, primarily spent in B2B SaaS and working at companies with both self-serve and sales motions. 
  • Experience directly building and managing high-performing teams
  • Experience running acquisition strategy for both an account-based motion and a product-led motion
  • Ability to forecast, monitor, and budget to prioritize investments across multiple marketing channels and initiatives. Experience modeling and projecting performance across top-of-funnel and mid-funnel programs is a plus. 
  • Outstanding analytical and problem-solving skills with an impeccable eye for detail
  • Experience building a 0-1 acquisition strategy with new, untested channels 
  • Extensive experience using marketing automation, Salesforce, reporting tools, project management, and knowledge management
  • Comfortable with quick decision-making and curious with an always-be-testing mentality; knowledge of the scientific method to run effective A/B tests across multiple channels
  • Strong written and verbal communication skills; ability to build strong relationships with external and internal partners on the go-to-market team

Benefits to you:

  • Competitive salary
  • Employee Stock Option Plan
  • 401k
  • Generous health and commuter benefits
  • The chance to contribute to an upbeat, fully engaged culture

About Guru:

Guru is a dynamic, fast growing start-up based in Philadelphia and San Francisco. Our mission is to reinvent the way people connect with meaningful information at work. Guru’s knowledge management solution provides customer-facing teams access to expert-verified information where they work and when they need it most. We believe in cultivating a welcoming, inclusive culture that encourages personal growth through working hard and having fun.

Launched in September 2015, our vision is backed by an amazing group of investors including FirstMark Capital, Salesforce, Michael Dell, the Slack Fund, Emergence Capital, Thrive Capital and Accel. As we enter the next exciting stage of expansion, we're searching for passionate individuals to join our rapidly growing team.

This is a full-time position located in our Philadelphia or San Francisco or Fully Remote. Re-location and/or Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the US.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

All are welcome here. At Guru, being inclusive is very important to us. Regardless of race, age, ethnicity, sexual orientation, gender identification, or background.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at talent@getguru.com to request accommodation.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Guru Technologies, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.