Guild is hiring for a Head of Product Marketing to accelerate acquisition of new employer partners by developing a best-in-class product strategy that can be played out in the sales process. In this role, you’ll build out a team to drive our go-to-market positioning and sales support for existing and prospective customers. 

In particular, we’re looking for a leader who can thrive in building scalable approaches across a team that operates in a complex, high-touch client environment. In this role, you’ll have a unique opportunity to drive the direction that will allow us to increase our deal velocity and multiply the impact our offerings have on our clients’ employees. 

As the Head of Product Marketing you will: 

  • Build our Product Marketing function from the ground up, through the hiring and development of team members and the establishment of roles and responsibilities between functions 
  • Continuously refine our go-to-market strategy and positioning, developing playbooks and materials for verticals and persona types 
  • Partner cross-functionally with B2B marketing, Academic Solutioning, Product and others to simplify and scale our offering so that is can be easily customized 
  • Build out sales enablement efforts to allow us to quickly ramp and continuously educate our growing team 
  • Recommend pricing and packaging of offerings that are simple to understand and easy to buy 

In this role, you’ll work closely with Karina Salenieks, Greg Siegel, Mark Rudnick​ and other members of the go-to-market team. You regularly will collaborate with other Guild leaders including: Mae Podesta ​(SVP Marketplace Operations), Bijal Shah​ (Chief Product Officer), Jonathan Crimins​ (Sr Director of Technical Program Management). 

You are a strong fit for this role if you have: 

  • 10+ years of total experience in Strategy and/or Product Marketing roles 
  • Point of view on cross-functional roles and responsibilities and interaction best practices 
  • Experience in team-building and team management, ensuring those around you can be successful 
  • Examples of go-to-market strategies you have developed and successfully rolled out 
  • Excellent problem solving skills, with a strong emphasis on the development of playbooks and processes that can be scaled 
  • Excellent written and oral presentation, and strong story-telling skills with the ability to synthesize and react to a complex set of client asks 
  • Strong ability to simplify and visualize offering concepts in a way that is client-consumable 
  • Examples of tangible improvement of your team(s) and organization(s) through the implementation of better processes and strategies 
  • Comfort with operational excellence strategies for B2B style organizations, where high-touch, long-term relationships are essential to the business’ success 
  • A drive to work hard and a plan for how you can refresh/recharge while working in a startup 
  • Something else? Wonderful, we’re curious to learn more about you! 

About Guild:

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion. 

We also just became the latest female-led company to hit a $1billion valuation and the only B-corp with those qualifications.  Our Series D round was led by Ken Chenault, General Catalyst Partners chairman and former CEO of AMEX, and joined by Emerson Collective, LeadEdge Capital, and Iconiq. 

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Guild Education are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.