Guild, the leading education benefits platform and one of Denver's fastest growing startups, is increasing economic mobility for working adults in America and providing education and support to help every student survive and thrive in the economy of tomorrow. Our platform helps employers offer education as a benefit to their employees by connecting employers' workforces with our network of nonprofit universities and education institutions that focus on serving the needs of working adults. And, our team of retention coaches helps each employee navigate the path back to school, providing individualized support from day one through graduation. In order to accelerate our growth and achieve our mission to serve 1000s more students, we've raised over $70 million from top tier investors including Felicis Ventures, Bessemer Venture Partners, and Redpoint Ventures (among other social impact and VC partners!). 

As the Sr. B2B Marketing Manager, you’ll lead the marketing effort to grow Guild’s network of corporate partners. You will build our B2B marketing engine from the ground up, driving strategy and execution with a focus on account based marketing best practices. You’ll be a critical member of the team, helping position Guild as the network of choice for employers looking to provide their frontline workers a world class education benefit.

A day in our open, collaborative workspace might look like:

  • Collaborating with our enterprise sales and corporate communications team to build strategies to drive awareness among Fortune 1000 companies.
  • Executing marketing campaigns with our content marketing and marketing operations teams.
  • Running lead generation experiments across a variety of marketing channels such as Display, SEM, email, and social media.
  • Optimizing the Guild corporate website for conversion and SEO.
  • Reporting on B2B marketing initiatives and providing analysis on messaging and segmentation to our enterprise sales and corporate communications teams.

In this role, you’ll grow and expand your expertise by:

  • Learning the ins and outs of Guild as you use your organizational, multitasking, and problem solving skills in a fast-paced, intense and dynamic environment.
  • Launching B2B marketing at Guild from scratch using your experience and knowledge of best practices to shape strategy and execution.
  • Researching, selecting, and deploying the right martech stack for Guild’s unique marketing needs.
  • Deploying creative solutions to complex problems with the freedom to take chances and learn from mistakes

You’ll know if you’re successful by:

  • Maintaining strong relationships with members of the marketing team and a variety of cross-functional partners.
  • Expanding the capabilities of the marketing team to efficiently and affordably launch B2B marketing campaigns.
  • Growing Guild’s profile among HR leaders in Fortune 1,000 companies.
  • Achieving established OKRs and expectations while demonstrating your passion for our mission - you'll receive ongoing feedback through your 1:1 meetings and go through bi-annual Structured Growth Conversations
  • Bringing enthusiasm, flexibility, and patience to the role to a fast-paced, fun, and collaborative environment

You’ll join a team:

  • From diverse backgrounds – from traditional higher education, to athletic coaches, to politicians, to startup leaders (and more!)
  • Of learners & problem-solvers dedicated to our dual mission of changing education in America while building a successful, high-growth company
  • Committed to building a diverse, equitable, and inclusive environment that you’d support every day
  • Of data driven and inquisitive marketers eager to learn from each other and test ambitious new ideas.

What you’ll add to Guild – as an individual and part of the broader team:

  • 6+ years of marketing experience, including a minimum of 4 years in B2B role
  • Experience with ABM and sales-aligned demand generation programs
  • Proven success designing and executing multi-channel marketing campaigns across a variety of digital channels.
  • Experience building and optimizing websites and landing pages for conversion
  • Understanding of SEO best practices
  • Proficiency with CRM and marketing automation tools. Marketo and Salesforce experience preferred.
  • Ability to find creative solutions to difficult problems
  • Comfort with researching a new industry in order to develop ideal customer profiles and value propositions to inform Guild’s messaging
  • Strong analytical and organizational skills
  • Experience in a startup or similar fast-paced environment where there is frequent change and a need to demonstrate and act with a sense of urgency.
  • Self-starter and able to execute independently with limited resources
  • Something else? Wonderful, we’re curious to learn more about you!

Apply for this Job

* Required

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Guild Education are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.