At Guayakí Yerba Mate, the Associate Brand Manager will be a key player in shaping our brand's future, contributing to its continued growth and dynamic trajectory. This role will manage high-impact projects, including new product launches, product renovations, and day-to-day business activities, including sales performance analysis, market research, and consumer insights. The Associate Brand Manager will partner with R&D, Sales, and Operations to build holistic business intelligence and support all brand management initiatives.
This a hybrid position, and this person will be expected to be in our Sebastopol office at least 2 times a week.
Here's what you’ll do:
- Utilize business analytics, including share, volume, and revenue drivers, to make data-driven decisions and achieve business goals.
- Analyze sales volume, market share trends, and competitive activities to identify opportunities for growth.
- Deeply understand consumer behavior and leverage these insights to guide brand strategy and innovation.
- Translate overarching brand strategy into specific channel-focused brand initiatives and executions.
- Responsible for critical portfolio management projects (including but not limited to line extensions, packaging updates, cost savings initiatives and minor renovations) with cross-functional stakeholders.
- Oversee the commercialization of new products, managing cross-functional partnerships to bring ideas to life.
- Manage end-to-end business and innovation processes, collaborating with cross-functional teams to deliver results.
- Provide Finance and S&OP with retailer and consumption insights to refine demand forecasts and improve service accuracy.
- Develop and implement solutions for multi-channel retail strategies that resonate with consumers and retail partners
- Develop strong stories to sell in product ideas both internally and externally.
- Assist in creating and executing annual marketing plans that align with channel and brand growth objectives.
- Collaborate with Media, PR, Creative, and Native Partnership agencies to execute brand campaigns that build long-term brand equity.
- Build effective trust and relationships with key internal and external partners.
- Manage budget in close collaboration with finance and marketing team.
Here’s what you’ll bring to the table:
Experience
- Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
- 2-5 years of experience in brand management and innovation within the CPG industry (Food & Beverage experience preferred).
Knowledge, Skills & Abilities
- Must have a proven track record of building brand strategies with an entrepreneurial mindset.
- Openness to supporting projects (of various sizes and scope) and ability to change focus areas via short and longer-term assignments
- Strong communication and storytelling skills
- Strong business acumen with experience building successful brand and channel plans
- Must have thorough knowledge of market and brand research methods and strong ability of how to utilize and leverage brand insights.
- Strong MS Powerpoint, Excel and Project management skills.
- Ability to thrive in a fast-paced environment.
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
