Guayakí is looking for a strategic and visionary social media expert to spearhead the brand’s social strategy! The Social Media Manager will execute the strategy of Guayakí’s social media, including platform management, channel strategy, social campaigns, and reporting & analysis. The right person will have an in-depth understanding of social media platforms and a well-balanced creative/analytical mind. This role leads channel development from start to finish – inclusive of developing creative, publishing posts, and community management (as needed). The person in this role should excel at developing and implementing specialized campaigns and strategies specific to priority channels, while still retaining a consistent look and feel across all platforms in alignment with the brand strategy. By generating and assessing metric reports, this person will assess performance and adjust the social media strategy as needed to stay on top of trends in a manner that is authentic to the Guayakí brand and vision. This role will work closely with the community, communications, partnership, events and creative team(s) to define content requirements in order to meet overall storytelling and social media goals and benchmarks. Essential to the position is the ability to grow and engage new audiences and execute overall social strategies while maintaining brand integrity and consistency. We are looking for a strong social expert who values Guayakí’s culture and has a passion for building community. This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2 times a week.
How you'll help:
- Oversee Guayakí Yerba Mate organic social media channels including but not limited to:
- TikTok
- X
- YouTube
- Social boosting
- Develop and execute best-in-class social strategy and programs in alignment with stakeholders and cross-functional partners, with a shared goal to increase reach, engagement and followers.
- Oversee a social media calendar to moderate posting plans; review and provide approval for social media posts including imagery selection and creative copywriting for captions.
- Update, implement and maintain channel specific social media guidelines.
- Provide social insight and point of view in the development of marketing campaigns.
- Crafts creative and compelling copy consistent with the Guayakí brand voice; maintain a consistent voice, personality, and look and feel for the brand across all social media channels.
- Responsible for executing the publication of posts.
- Maintain awareness of social media trends/technologies and continue to develop creative insights to pivot strategy in the ever-evolving social media landscape.
- Set KPIs and provide ad-hoc, monthly, quarterly, bi-annual, and annual analytics reports plus yearly analysis on qualitative and quantitative performance to the department head and internal stakeholders.
- Benchmark and achieve follower growth and engagement; grow audience in an authentic manner for long term brand health.
- Review and provide approval on community engagement communications (as needed).
- Perform occasional community management sweeps to support the Community Manager (as needed), and to retain a solid connection and understanding of our online community communications.
- Alert Social Media Director of marketing partnership opportunities with people and brands of influence on social media.
- Collaborates with content team to request content for upcoming campaigns, current trends, and social media content in general.
- Utilize native social analytics and third-party toolsets to educate and advise on better content development for social media.
- Assist in creating original content for social media
- Monitor competitor and industry leaders to gain insights and improve social media strategy
What you'll bring to the table:
- 5-7+ years of experience as a social media manager in professional settings for brand accounts with followings of over 200,000 followers or more per channel
- Highly experienced with social media apps, social media content creation, and social media strategy development
- Strong experience collaborating with multiple key stakeholders, ensuring most optimized course of action is followed
- Knowledge of social media trends and digital media industry news
- Proven experience in social media content and creative copywriting
- A keen eye for visual/styled creative and aesthetic
- Proven desire and ability to think creatively coupled with strong analytical and problem-solving skills
- Excellent communication skills; very articulate, strong speaking and writing skills, strong interpersonal skills, strong cross functional skills, ability to work well with others
- Ability to work across various projects, manage brand integrity, calendars, assets, and resources in an organized manner with quality and attention to detail in every area
- Customer forward communications coupled with strong problem-solving skills
- Excellent organizational skills and the ability to prioritize are essential to this position, including the ability to manage the strategy of multiple social media accounts and produce effective performance reports
- Experience and proficiency working with all current social media channels, social media management resources, iOS applications, Microsoft applications, Adobe create suite, and other software/apps to be disclosed in further discussion
- Successful candidate will be a highly motivated self-starter and be able to work without daily guidance
- The right person will be passionate about community connectivity, social and environmental justice, and health and wellness
- Previous experience in natural foods or beverages a plus
- Ability to work on weekends and holidays as needed
- Ability to travel if opportunity arises
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
