Meet GTV

We’re modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.

Our team enjoys the complexities of a product that’s both physical and digital and balances the needs of retailers, brands, and agencies. We’re founder-led with Series B funding and values that prioritize ownership, growth, transparency, and partnership.

Here are the problems you’ll be solving

In this role, you’ll play a crucial part in establishing and maintaining financial stability and integrity. You’ll oversee financial operations, ensuring accurate reporting and compliance with regulatory requirements. We’re a startup, so this is an opportunity to work across all teams and meaningfully contribute to strategic growth initiatives and our overall financial health. The ideal candidate brings a wealth of accounting experience, intellectual curiosity, and a desire for ownership.


Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.

Month-End Close Oversight:

  • Manage and review the month-end close process.
  • Review work prepared by our Senior Accountant and provide feedback.
  • Learn from the data and experiences each month-end close to improve internal processes and communication.

Financial Reporting:

  • Collaborate with other teams to address financial reporting issues and investigate variances in revenue and other financial metrics. Can you fix the cause of the variance at the root or do you need to create a procedure to address the results?
  • Coordinate the planning, execution, and retrospective for our annual audit processes.
  • Anticipate challenges and identify potential risks in our processes. Can you spot a small problem and fix it before it becomes a big problem?
  • Craft controls as needed for effectiveness and efficiency.

Technical Work Product:

  • Take ownership of the technical accuracy of financial deliverables and adherence to accounting standards + internal policies.
  • Drive the timely and accurate completion of financial activities, including: quarterly sales compensation, retailer royalties, inventory reconciliations, state tax compliance, and departmental budget reviews.
  • Mentor and provide expertise in accounting principles + best practices to our Senior Accountant.

Team Partnership:

  • Ask questions to guide better financial decision-making, including championing our spending mindset of “What will it cost if we don’t spend it?”.
  • Co-create internal standards + policies with other teams to ensure they’re right-sized for our current stage and allow us the flexibility to scale.

Support for People Functions:

  • Participate in payroll + benefits processing and reconciliation.
  • Implement a cadence to audit federal and state payroll tax compliance.
  • Assist the People team with activities such as compensation analysis and structure + viability of sales compensation plans.


Growth opportunities

We want everyone to accelerate their growth here. Every individual hired has the opportunity to push themselves professionally and personally. If you’ve been in a larger organization with limited exposure to the full business or in a smaller organization with less complexity, this role could be a level-up opportunity.

  • You’ll have total exposure to our company’s financials and unlimited access to all parts of our business.
  • We’re non-hierarchical, if you raise your hand for it, we’ll find a path for you to own it.



  • You bring a deep technical accounting background, CPA preferred.
  • You enjoy finding the root cause of variances or creating a process to address them
  • You have experience in GAAP financial reporting, compliance to regulatory requirements, and creating + sticking to internal controls + processes.
  • You’re a creative problem-solver and can generate many paths forward.
  • You know Excel, but more importantly, you know what to do with the results.
  • You’re inquisitive and often find yourself asking “why?”.
  • You don’t just deliver the numbers; you get to know the story they’re telling.
  • You balance digging into the details with lifting up for strategic thinking.
  • You value direct communication, learning by trying, and having levity at work.
  • You’re looking for the kind of balance public accounting doesn’t provide.
  • You’ve partnered with People teams before or have a strong interest in learning.


As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

  • L6 Controller $150,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Benefits and Perks

Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.

  • We were #871 on Inc. 5000’s 2023 list of the fastest growing companies.
  • We were named Best Startups Places to work for in 2024 by Built In for both Austin and New York
  • We’re a 2023 Best Place for Working Parents in Austin
  • 100% paid medical, dental & vision benefits
  • Stock options
  • Generous time-off programs (including 16 weeks of parental leave)
  • Transparent with financials, salaries, promotions, and more
  • Flexible work schedule
  • Casual office attire
  • Daily in-office meal stipend
  • Twice a year summits

Ready to start?

To connect with our team, complete our quick application, and we’ll be in touch soon.

Feeling imposter syndrome? Reach out to us!

We're happy to help you better understand the role and what we're looking for.

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