WHO IS GTB?

GTB is a global industry-leading precision retail agency, creating ideas that inspire people to act. GTB was founded in 2007 and is part of WPP. Our primary focus is in Precision Retail, CRM and Shopper Marketing.

THE OPPORTUNITY

Creative Strategy Lead

Could this be you?

The Creative Strategy Lead will play a key part in developing advertising campaigns for a major automotive brand’s regional efforts. They will be responsible for writing the formal creative brief and for providing the ideal environment for creative development. Acting as the voice of the consumer, this person will use data to identify audience and brand insights, create tailored messaging approaches and build inspiring, succinct case studies of the work.  

This individual will help integrate and align regional strategies to the overall brand marketing strategy, incorporating important regional nuances in order to be relevant to consumers in a particular market.

In this role you will…

  • Define measurable communication goals that address a region’s business challenges.
  • Write inspiring creative briefs based on human and brand insights.
  • Build messaging matrices across distinct audience segments and work with creative teams to build dynamic content.
  • Understand customers’ unique journeys with the brand and direct messaging and content to advance their journeys.
  • Bring forward actionable cultural trends and competitive spotlights to find insights into the category, brand, and consumer.
  • Play a key role in the development and presentation of regional communication plans specific to creative targets, strategies, messaging.
  • Perform other duties and projects as assigned.

You have…

  • 7+ years of experience in brand strategy and/or automotive marketing experience.
  • A strong understanding of retail marketing, market research and consumer insights.
  • Must be curious, enjoy problem-solving and be proficient at using various research and data to develop insights that tell a story and inform a strategy.
  • Solid ability to think both analytically and conceptually.
  • Excellent communication skills: writing, verbal, and large-group presentations.
  • Highly self-motivated and excellent attention to detail.
  • A Bachelor’s degree or equivalent experience preferred.
  • The physical and mental requirements to meet the above listed job responsibilities.
  • Some travel will be required.

#LI-JS1

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by law. We rely on legitimate interest as a legal basis for processing personal information under the GDPR and other privacy laws for purposes of recruitment and applications for employment.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


US Demographic Questions

GTB Agency, LLC is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

To help us monitor and assess our recruitment efforts, we invite you to self-identify as part of any group set forth below. Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be retained separate from your application for employment.

 

 

With which of the following race/ethnicity groups do you identify?








What gender do you most closely identify with?




Are you a veteran/have you served in the military?