As the Performance Marketing Manager you will be responsible for executing, optimizing, and informing Group Nine Direct’s performance marketing partnerships and strategy. Part media buyer, part analyst, and part creative strategist. This role will report into the VP, Performance Marketing and will play a crucial role in helping the company meet and exceed business goals and objectives and responsible for building out the Performance Marketing team.
WHAT YOU’LL DO:
- Plan, build, and optimize conversion campaigns for Group Nine brand partners, focusing primarily on bottom funnel/higher value actions
- Test audience targeting solutions to improve performance.
- Produce reporting, analysis, insights for visibility on performance for both internal and external stakeholders.
- Recommend solutions to hit campaign-specific KPIs, as well as improving department best practices.
- Minimum of 5+ years of experience with running paid marketing campaigns on all social platforms, with a focus on lowering CPA/ROAS (increasing LTV is a plus).
- Team collaboration – a track record of working closely and smoothly with cross-functional, high-performing teams with different objectives.
- Expertise with performance tracking, measurement, attribution, and reporting
- Proven marketer who understands and has worked across the full DTC marketing funnel
- Highly analytical, structured thinker who is able to obtain clear ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand
- Detail-oriented and organized thinker. Someone who is excited by helping develop structure around something new.
- Entrepreneurial mindset, that can generate insights to drive business decisions across all our functions. You have a bias towards action.
- Proactive, collaborative, and strong team player.
Why Work at Group Nine
We are committed to diversity, equity and inclusion. As part of our larger DE&I strategy, every employee goes through a series of DE&I training. We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.
We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. Bottom line: we care about each other and we take our values seriously.
We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. We’ve partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees. Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.
We invest in your future. We offer competitive compensation and a matching 401(k) plan. Depending on the role, options may also be granted.
We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.
About Group Nine:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.