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The Role 

Motion graphics maven—from video editing to dynamic visual effects, all content is more engaging when it’s in motion. Passionate about bringing dynamic motion-based content into reality, from ideation to creation through revisions all the way to producing final deliverables.  

The Motion Designer is a hands-on role that works throughout the entire process—once a concept has been approved by Events/Experiential, Brand and Compliance—from creation of motion & visual effects assets, editing, revisions, and all the way through to final delivery. They have experience creating various scales of highly detailed motion graphics— from animations to short form UGC content to scripted short video pieces. They will serve as a critical member of the Creative team, working closely with VP of Creative Services, Design Director, Creative Producer, Events/Experiential team, and internal design team. 

Responsibilities 

  • Create on-brand, on-brief visually stunning motion graphics, animations & edited video content that will cut through the clutter on various digital media platforms—with a keen eye for aesthetics, detail & storytelling (pacing & timing), aiming to exceed expectations
  • Incorporate on-brand typography, visual effects & sound design to enhance overall impact & engagement of motion graphic content; willingness to appear in content as needed (voice, hand, etc.)
  • Take approved creative concepts from approval to completion—utilizing a strong understanding of design principles, composition of footage & text/design elements in dynamic yet digestible ways—while also ensuring each project’s output is error-free & meets technical requirements (file formats, file size limitations, tech specs) for delivery across multiple channels (e.g. events, social, web)
  • Ability to adapt & optimize content for various screen sizes & resolution to ensure seamless playback on various devices
  • Execution of materials as directed by senior design leads & mid-level Motion GFX / video editor
  • Ensure state guidelines and all compliance requirements are being met
  • Organize and maintain working & final files within current project management / file storage systems
  • Stay current with industry trends & best practices; continuously refining skills, quickly adapting to new technologies & exploring new techniques to push the boundaries of motion graphics / video editing
  • Manage multiple projects & priorities while working multiple disciplines at once
  • Willing to travel for relevant projects; may include night, weekend, holiday availability 

Qualifications  

  • Bachelor’s degree in an art/design/production field, preferred
  • Minimum of 1+ years of experience as a motion graphics designer and/or video editor, either within an advertising or design agency, firm, a production company, or an internal creative marketing team
  • Must work with a high sense of urgency & integrity; easily adapting to quick change; motivated by creative problem solving & shifting deadlines
  • Delivers fully realized motion graphics, edited videos & animations for events/experiential projects, plus visual effects for key brands’ digital channels; strong attention to detail & accuracy with a willingness to adapt to existing workflows, while also contributing suggestions for improvements
  • Proficiency in Premiere, After Effects, motion tracking, rotoscoping, key compositing, color grading, basic audio editing, Final Cut Pro, Davinci and similar tools as needed; proficiency in all Microsoft software, basic Adobe Photoshop & Illustrator skills; project management software & cloud/non-cloud-based storage systems
  • Have a strong online portfolio demonstrating a passion for thoroughly executed storytelling thru video & motion graphics regardless of budget; experience producing for events, experiential content, social platforms, quick-turn time-sensitive projects; consumer goods, retail, and regulated industries preferred
  • Highly motivated, self-directed, innovative and able to work independently (w/ minimal supervision, receiving guidance from manager about the work & prioritization) and within teams with resourcefulness & common sense
  • Excellent interpersonal communication (written & verbal) and project/time-management skills
  • Strong project management & organizational skills; ability to prioritize & manage the execution of multiple projects across multiple brands
  • Possesses a high level of critical thinking, continuously open to constructive, developmental feedback
  • Interacts regularly with Design Director & mid-level Motion GFX / video editor, plus Events/Experiential team, Brand Activation, the rest of the internal design team, and other cross-functional teams as needed for completion of assignments. 

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must be a minimum of 21 years of age 
  • Must be approved by state badging agency to work in cannabis industry

 

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