The Role 

The Assistant Brand Manager will support the growth of the Green Thumb family of brands.  As an Assistant Brand Manager at Green Thumb, you will bring your enthusiasm for marketing and the cannabis industry and work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results. Bring your consumer focus and help us make great things happen!  

This role is required to be based out of the Chicagoland area and work a hybrid onsite schedule out of our Chicago headquarters in the River North neighborhood.


  • Work with the Brand Manager, and cross-functional teams to develop and execute brand plans including new product launches, expansions, and assist in the development of integrated marketing campaigns 
  • Create collateral, merch, and other items that integrate brand marketing information and communicates key marketing programs, brand and product information to assist the sales teams 
  • Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners. 
  • Track brand forecasts and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget 
  • Work with the field marketing team, sales team, and Brand leads to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions 


  • Bachelor’s degree in Marketing, Business, Management, or a related field 
  • Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required 
  • Exceptional organization and project management skills 
  • Strong writing, presentation and verbal communication skills 
  • Comfortable with ambiguity and able to effectively balance pace and execution 
  • Demonstrated skill in building and working in strong cross-functional teams 
  • Genuine interest in and passion for the cannabis industry! 

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  

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Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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