The Manager, Retail Marketing will be based in Illinois to provide day-to-day strategic and tactical Marketing support to drive revenue and growth. This role will be expected to be a strategic steward of the Rise brand equities, marketing initiative, customer journey and experience while your on-site presence allows you to play an antenna role for store-specific opportunities and pain points in the customer experience. All the while, you can execute on those opportunities in real-time. The overall goal of this position is to assume ownership of a program’s success from concept through execution to measurement for the Rise Illinois locations. The role demands excellent relationship-building, collaboration, resourcefulness, and a keen understanding of the nuances of the day-to-day operations and flow of our retail stores and our patient and customer segment, trends. You will use data and analytics to influence decisions on promotions, product selection, and smart business decisions to grow market share.

 

Responsibilities

  • Incorporate long-term vision, strategic business priorities, key insights into a compelling initiative across various Marketing channels to contribute to an increase in visits, average daily transactions (ADT), and overall revenue and brand affinity for our flagship location.
  • Establish strong relationship and communication channels with Field Operations, Retail Brand Marketing, Retail Operations, Store Development, Data Analytics, Customer Service, CPG Marketing, Regulatory Compliance to be able to anticipate implications of ops decisions on marketing and customer experience strategy local to the Rise Illinois locations and competitive environment.
  • Lead the execution of local Retail Marketing and promotional calendar that supports product launches, seasonal moments, local community engagement in partnership with the Director, Retail Brand Marketing.
  • Ensure that any market-wide or national program promotions are fully executed at the specific store level: displays, signage, employee swag, employee education.
  • Identify pain points, customer needs, and opportunities to increase basket ring and Patient/Guest retention through immersion of day-to-day store operations.
  • Manage and activate local partnerships, local events, store events, and the budgets allotted for local marketing activations in partnership with the Retail Field Marketing to define the marketing strategy specifically for the Rise Illinois locations and their relevant customer base and competitive environment.
  • Execute the launch of new customer experiences in partnership with key stakeholders.
  • Own the monitor and response reviews in GMB, Leafly, Weedmaps, and IHJ. Circulate report to senior leaders and track to customer feedback.
  • Partner with CPG/Supply Chain/Inventory and Regional Retail Field Operations leadership to coordinate and execute product and pricing promotions by Market 30 days out.
  • Report on key metrics and both qualitative and quantitative data and analyze markets, consumers, competitors, internal product trends, technology trends, and revenue patterns of products.
  • Utilize data to determine and evaluate marketing performance, anticipate market trends and to translate customer attitudes into new directions consistently, clearly, and comprehensively.

 

 

 

Qualifications

  • 3+ years in Marketing or Brand management at a retail organization, consumer products company, preferred.
  • Bachelor’s degree in Marketing or related communications field preferred
  • Strong background in brand marketing, retail activation, project management, and data analytics
  • Experience identifying opportunities for the offline and online integration of customer engagement initiatives
  • Experience with various digital marketing tools and platforms
  • Thoughtful leader who knows how to effectively collaborate, coordinate, support and inspire a group of individuals to consistently produce their best work
  • Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
  • Adapts and thrives in a demanding, start-up, fast-paced environment
  • Possesses a deep appreciation and insistence on flawless execution
  • Operates with a high level of professionalism and integrity, including dealing with confidential information
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

 

Additional Requirements

  • Must pass all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age
  • Must be approved by the D.O.A. to receive an Agent badge in the state of Illinois

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