The Role 

The Commercial General Manager is the core leader of the revenue-generating operating unit for CA and NV at Green Thumb. This role has P&L responsibility for the CA and NV business unit and is responsible for building GTI’s retail and CPG Brands while delivering sales, gross profit, and market share growth. This is a leadership position with direct management of all regional marketing, wholesale, and buying functions for CA and NV. 

As the Commercial General Manager, you will closely partner with the SVP Wholesale and SVP Retail to ensure national strategies are successfully implemented within CA and NV. You will also work closely with cross-functional partners across Production, Supply Chain, Finance, Government Affairs, and HR to facilitate seamless execution through all aspects of the organization and value chain.

You will report directly to the SVP, Revenue, with high visibility to our Executive Leadership Team. We are looking for a commercially oriented, strategic business problem solver, brand builder, and people leader. A successful candidate will have the flexibility to navigate a rapidly growing business while building a new operating model to sustain the growth as the business matures.


  • Deliver Sales, Gross Profit, and Market Share growth on a budget
  • Partner with the SVP Wholesale to lead regional Wholesale team to drive distribution and velocity in non-GTI retail dispensaries
  • Lead Regional Marketing teams to develop industry regional programs which build GTIs retail and CPG cannabis brands
  • Lead Regional Buying teams for GTI Retail banners to ensure their merchandising and promotional activities support a market-leading customer/patient experience 
  • Recruit, develop, and retain top talent, building the next generation of Commercial leaders at GTI
  • Serve as an advocate for all sales, buying and regional marketing needs for the region within and outside the GTI organization
  • Partner with government and regulatory affairs to represent GTI to state and municipal governing bodies when appropriate
  • Partner with the SVP, Revenue to develop an industry-leading Commercial Operating model


  • A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
  • Bachelor’s Degree required; MBA preferred
  • 10+ years experience with 5+ years’ leading Sales, Regional Marketing or Buying teams
  • P&L ownership with a focus on topline results-driven responsibilities
  • A proven leader with a bias to action, team building, and organizational development; someone comfortable building new ways of working and operating without a blueprint
  • Experience working within a highly matrixed organization and partnering with various groups – brand marketing, retail marketing, retail operations, finance, national accounts, etc.
  • Ability to scale and lead a high-performing team
  • Strong working knowledge of financial, sales, buying, and marketing processes required to lead commercial organization
  • Knows how to get things done by engaging all stakeholders proactively and effectively delegate and empower others to meet responsibilities on time and on-budget
  • Ability to influence others and move towards a shared vision and/or goal
  • Strong interpersonal skills with demonstrated ability to build and maintain strong working relationships with customers and cross-functional partners within the organization
  • Strong interpersonal skills with demonstrated ability to build and maintain strong working relationships with customers and cross-functional partners within the organization

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must possess valid driver’s license 
  • Must be a minimum of 21 years of age 
  • Must be approved by state badging agency to work in cannabis industry 


As an employer of more than 100 employees, Green Thumb will be operating in accordance with the Biden Administration’s Path Out of the Pandemic should the mandate take effect.

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