Great Oaks Foundation, Inc.

The mission of the Great Oaks Foundation is to provide students with access to quality education through high-dosage tutoring.

ABOUT THE GO FOUNDATION  

The Great Oaks (GO) Foundation is a non-profit organization that brings its model of high dosage tutoring to schools, from Maryland to Connecticut, with the mission of providing access to high-quality education for its students. The tutoring is provided by the Great Oaks AmeriCorps Fellows, which is a select cadre of recent college graduates who deliver individualized, small group instruction. This programming increases student achievement and builds a pipeline of teachers to work in Great Oaks and partner schools. 

THE GREAT OAKS MODEL

The Great Oaks Foundation envisions an America where every child has the support of a tutor to enable them to realize their full human potential. Here is how Great Oaks will realize our vision and accomplish our mission:

Tapping the power of National Service to tutor students

At the Great Oaks (GO) Foundation, we recruit, train, and support a corps of service-oriented individuals who are placed in Great Oaks and partner schools where they intensively tutor students as a part of a year of service through the federal AmeriCorps program. We call our tutors Fellows to encompass the several roles they play to instruct, mentor and develop the students with whom they are matched.

  • GO Fellows INSTRUCT FOR MASTERY by emphasizing continuous learning. Students must have deep knowledge, understanding, and the ability to apply that to new contexts and situations.
  • GO Fellows MENTOR FOR LEADERSHIP by providing site-based social-emotional learning support. Our students will use the skills that they have learned to shape the world and not be defined by its current limitations. Equity and justice are important core values at Great Oaks and promotion of those values is essential to the work we do in schools.
  • GO Fellows DEVELOP COMMUNITY through parent engagement, after-school clubs, and presence throughout the school. Community is the basis for healthy development and for active engagement with the world. 

Combating racism and investing in community

The GO Foundation invests in the vitality of the communities in which our schools operate and in building an organization that is representative of them. The GO Foundation intentionally recruits a diverse group of tutors who reflect the children we serve and fosters inclusive learning environments for all students and staff.

Creating a pipeline of talent to the classroom

The GO Foundation invests in our Fellows' personal and professional development. Each year a select group of Fellows are accepted into our Teacher Residency Program conducted in partnership with NYU's Online Teacher Residency Program and Relay Graduate School of Education to train them to become effective classroom teachers.

The Great Oaks Foundation has successfully replicated this program in Newark, NJ; Bridgeport, CT; New York, NY; and Wilmington, DE. Additionally, we have begun partnering our Fellow program with several non-Great Oaks schools. 

We are seeking team-oriented, student-centered, service-minded individuals who share the belief that all students deserve a high-quality education.

POSITION SUMMARY

The Director of Communications & Marketing is a key member of the GO Foundation’s operations team and will lead efforts in marketing, public relations and communications to build a base of support that will assist the GO Foundation to advance its mission and meet its recruitment, financial, and program expansion goals. The Director will be responsible for creating and implementing a robust marketing and branding strategy for the GO Foundation.  They also oversee content that deliver timely and relevant information to constituents (via web, social media, email, and print). This position provides an opportunity to contribute to the success of a growing education organization. 

The Director must have expert writing and editing skills and be a strong project manager. They will play a critical role as the primary copywriter across print and digital platforms and ensure that all communications consistently promote the organization’s brand. The ideal candidate will have experience in developing a strategic marketing and communications plan and prioritizing limited resources to execute effectively.  A successful candidate is passionate about the GO Foundation’s mission, is motivated to produce a high volume of accurate and detailed work; has experience in the fields of marketing and communications; and is customer-oriented and professional.

The Director of Communications & Marketing will report to the Chief Operating Officer. 

RESPONSIBILITIES

Candidates for this position must possess excellent writing, organizational, and analytic skills and thrive in an environment where individuals take initiative to drive organizational success.  

Oversee organization marketing, branding, and communications strategy 

  • Develop and implement a strategic marketing and communications plan aimed at increasing visibility of the GO Foundation and the GO Fellowship program. Plan and maintain communications calendar and build clear internal processes. Oversee continual improvements the communications strategy, along with the accompanying policies, practices, and tactical plans.
  • Understand key audiences (e.g., parents, prospective families, staff, donors, etc.) and promote effective ongoing strategic communications with these groups
  • Manage and enforce GO Foundation’s brand and style guidelines.
  • Prepare high quality, effective and consistent collateral. Write and edit copy for annual report, brochures, school profiles, and other external materials to promote and inform various audiences about the GO Foundation.
  • Solicit input on major marketing initiatives, analyze and present data analytics, and adjust strategy in support of communications plan.

Manage implementation of marketing and communications strategy

  • Maintain website. Work with schools and regional departments to maintain fresh and relevant content. Track traffic and trends of website using analytics tools.
  • Manage social media presence. Maintain accounts (Instagram, LinkedIn), including curating relevant news and stories from our schools and the broader network. 
  • Serve as external relations liaison for media outlets (online, print, TV, radio, etc.) and community organizations. As needed, develop and support positive media, press releases and stories about the GO Foundation. Monitor media for relevant news and mentions. 
  • Regularly monitor readership and impact of communications channels, including but not limited to newsletter, social media channels, the annual report, school-wide letters, speeches, development campaign content, and more.
  • Provide crisis communications support as needed and serve as a spokesperson for the Foundation when appropriate.
  • Support development team in writing proposals and reports for major foundations and corporations.
  • Write and produce donor newsletters. Source contributions across organization and write donor-facing communications, for both electronic and print distribution.
  • Prepare development and event-related collateral. Assist with creating invitations and event-related materials.
  • Manage photo inventory. Take photos at events as needed; hire and manage third-party photographers on a project basis both for special events and general inventory. Select photographs for marketing purposes.

QUALIFICATIONS

  • Bachelor’s Degree (required) with 7+ years of professional experience in marketing and communications.
  • Willingness to travel to and work on-site at GO sites as needed.
  • Skilled in creating powerful, compelling written and oral communications. Ability to convey complex ideas through brief, simple materials. Experience and credibility when presenting materials to external audiences.
  • Graphic design & website management experience. 
  • Experience with or strong aptitude for constituent management software
  • Mastery of Microsoft Office Suite
  • Ability to self-direct and prioritize among competing goals and to initiate process improvements.
  • Flexibility and willingness to contribute when necessary on projects outside of own department.
  • Strong organizational and time management skills with exceptional attention to detail
  • A professional and resourceful style; the ability to work independently and manage multiple tasks and projects at a time, but also a team player who will productively engage with others at varying levels of seniority within and outside the Great Oaks Foundation.

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