Gravity Brands combines marketing and cutting edge technology and automation to bring innovative consumer products to a wide consumer base. Our flagship brand, Fragrant Jewels, has become the market leader in experiential candles and bath and body products with an obsessive fan base.
We are looking for an Email Marketing Specialist for our Fragrant Jewels team to help define customer segments, brief email campaigns, conduct A/B testing and analyze performance.
What You'll Do:
- Support promotion calendars and wireframes for weekly email strategy
- Develop ongoing A/B testing pipeline & report/analyze performance.
- Track campaign effectiveness and optimize results
- Support Segmentation matrices and facilitate execution of marketing campaigns
- Support in optimizing all campaigns by testing subject lines, creative, copy, send time, etc.
- Support development of testing plans, report results, and provide recommendations
- QA content, linking, segmentation, etc.
What We're Looking For:
- BA/BS degree preferred
- 2+ years of experience in B2C email marketing role required
- Experience with A/B and multivariate testing strategy and implementation
- Experience using Klaviyo and Asana preferred
- Proficient with Adobe Photoshop