Overview

At Grata, we are looking for an experienced Content Marketing Manager to join our rapidly growing organization. Reporting into our Director of Marketing, you will play an integral role in creating content strategies to help drive business goals, as well as executing on producing content in multiple formats to help implement those strategies. This role is the first of its kind at Grata, presenting a unique opportunity to contribute to a growing team while crafting material to spread the word about our innovative platform.

About the Role:

  • Bring new, engaging content to life across multiple channels in order to grow Grata’s share of voice, build on our brand foundation, and attract prospective customers and employees
  • Develop and execute a holistic content strategy to improve website traffic, drive strong lead conversion rates, and maximize platform adoption in our existing customer base
  • Create a consistent flow of communications across web, email, social, paid advertising, and channel partnerships to highlight Grata’s product offering and competitive advantages while speaking to multiple personas and archetypes
  • Collaborate with various stakeholders across the organization to develop a full funnel content calendar, addressing a diverse set of needs including, but not limited to, go to market messaging for new products, sales collateral, customer case studies, and thought leadership pieces
  • Work closely with Grata’s partner ACG (Association for Corporate Growth) to grow Next Target, a co-owned content and events brand
  • Identify content performance KPIs and continue to refine the content strategies based on performance metrics
  • Adapt the Grata brand voice and tone while balancing a uniform presence across all channels 
  • Collaborate with our Director of Marketing to develop initiatives and campaigns leveraging content to generate leads
  • Proactively perform copy audits in conjunction with any new product launches, new partners, new verticals, changes in go-to market strategy, etc.

About You:

  • 4+ years of experience in content marketing, ideally crafting content geared towards data products and the financial services industry
  • Excellent written communication skills with a deep understanding of content marketing philosophy, SEO, content promotion, lead generation, and full-funnel campaign management
  • Keen editorial eye, strong attention to detail
  • Solid analytical skills and experience using data in both storytelling and data-driven decision-making
  • A track record for producing content in partnership with Customer Success, Sales, Product, and leadership teams
  • Multiple years of experience with a CRM, CMS, Google Analytics, and SEO tools 
  • A thinker and a doer mindset - our ideal candidate is excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
  • Excited to be a part of an inclusive culture
  • Self-motivated with a desire to grow in a fast-paced environment
  • Local to NYC, or able to relocate by early 2022. Grata has a flexible hybrid work schedule with employees working in our Flatiron office M, T, Th

About Grata:

Grata is the first search engine for company discovery, providing a single source of truth to find small to middle market private companies. We are developing cutting-edge search technology leveraging NLP and ML to automate the B2B research process on millions of small and medium businesses in the U.S. We’ve recently experienced significant growth and raised capital from top investors who built Google and transformed the finance industry.

Grata is committed to building an inclusive, equitable, and diverse organization. We embrace equal opportunity for all applicants and seek to foster a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. Grata welcomes qualified applicants of any race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background.

 

Apply for this Job

* Required
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Grata’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.