About the Role

We are seeking an experienced Senior Demand Generation Manager to spearhead efforts to drive high-quality pipeline growth for our business. In this role, you will develop and execute integrated marketing campaigns, leveraging a mix of digital and traditional channels. You will collaborate cross-functionally with Sales, SDR teams, and other marketing stakeholders to ensure seamless alignment and execution of go-to-market strategies.

This is a hands-on role in a high-growth organization where you will balance strategic thinking with tactical execution to penetrate new markets and grow existing ones.

Key Responsibilities

  • Strategy & Execution: Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets.
  • Integrated Campaigns: Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms.
  • Collaboration: Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact.
  • Marketing Automation: Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot.
  • Data-Driven Decision Making: Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI.
  • Market Penetration: Identify and execute strategies to penetrate new markets outside of the existing ecosystem.
  • Program Management: Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement.
  • Budget Management: Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.

Qualifications & Requirements

  • Experience:
    • 4+ years in demand generation or related marketing roles in the enterprise software industry.
    • Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields.
  • Technical Skills:
    • Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot.
    • Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms.
  • Analytical Mindset: Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes.
  • Collaboration Skills: Experience interfacing with Sales and SDR leadership to align demand generation strategies.
  • Attention to Detail: Excellent planning, organization, and project management skills.
  • Education: Bachelor’s degree in business, marketing, or a related field.
  • Preferred: Experience in organizations with >$250M -> $1B ARR

In the US, the OTE range for this role is $135,000 - $165,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

 
About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
 
Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.
 
Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
 
We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.
 
For information about how your personal data is used once you’ve applied to a job, check out our privacy policy. 
 

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Equal Opportunity Employment Information

At Grafana Labs, we strive to ensure we grow in a way that represents the world in which we live. To help us learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey. Providing this information is optional. It will not be used in the hiring process, and has no effect on your opportunity for employment.

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