Director, Business Strategy and Development – Commerce (CPG & Retail)

Who We Are

As the Business Development Director - CPG & Retail, you will be responsible for winning net-new clients within the CPG and Retail sectors with a primary focus on selling Goodway Group’s Full Funnel & Commerce Media capabilities, particularly through Gradiant, G-Comm, and Tuff. You will be a strategic hunter, leveraging your network, outbound prospecting, and industry events to build relationships with key decision-makers. Your goal is to drive at least $1M in new revenue per year, focusing on larger deal sizes and high-value client engagements. Our ideal client would be either a mid-market brand looking for a partner to manage both national and retail media to increase sales and media effectiveness OR a retailer that is looking to incrementally grow its overall media effectiveness and the performance of its RMN partner performance on behalf of brands.

What You Will Do  

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market CPG and Retail brands, targeting companies with $1.5M-$20M media budgets.
• Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities.
• Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business.
• Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Gradiant, G-Comm, Tuff) as solutions that drive measurable business outcomes.
• Competitive Positioning: Navigate a competitive landscape that includes PMG, Kepler, Publicis, SMG, Brainlabs, and IPG, articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™.
• Cross-Functional Collaboration: Work closely with GMs and VPs of Gradiant, G-Comm, and Tuff to ensure a smooth handoff from sales to client success teams.
• Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media.
• Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry especially within your particular market. Serve as the company spokesperson at key industry events, panels and agency associations.

What You Bring

• Proven Sales Leadership: Track record of driving at least $1M+ in annual revenue through new business development.
• Integrated Media Expertise: Able to talk to a client’s pain points around integrating brand and demand and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization.
• Commerce Media Expertise: Deep understanding of CPG and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies.
• Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing.
• Industry Network & Influence: Established network of decision-makers in CPG and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker.
• Competitive Acumen: Ability to navigate complex, competitive sales cycles against PMG, Kepler, Publicis, SMG, Brainlabs, and IPG.
• Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points.
• Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale.

Why Join Us?

• Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media and Consulting.
• Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content.
• Autonomy & Flexibility to drive your own success in a remote-first, high-growth company.
• Competitive compensation, benefits, and the opportunity to be part of a company that values outcome-driven innovation and collaboration.

Ready to drive the future of media? Apply today and be part of a team that’s revolutionizing CPG & Retail growth through modern media excellence!

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.  #usremote