Who We Are

Goodway Group is one of AdAge's 2024's BEST PLACES TO WORK!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

We are seeking a Programmatic Media Trader to help support our growth and help our clients reach their goals. Ideally, you've got some exposure working with The Trade Desk, and strong programmatic skills overall.

As a Media Trader, you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox. Your expertise ultimately drives successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns, specifically within Programmatic Trading. Working closely with a Media Lead you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric campaigns and provide reporting. 

What You’ll Do  

  • Oversee ongoing optimization and day-to-day activities for Programmatic campaigns to meet campaign goals, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc.
  • Knowledge and experience in third-party ad servers and DSPs, such as Google Campaign Manager 360, Google Display & Video 360 (DV360) & The Trade Desk.  
  • Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic.   
  • Maintain structured naming taxonomy for all elements within the ad server including campaigns, packages, placements, ads, and creatives, in alignment with Goodway Best Practices/Standards. 
  • Preferred background in modeling & forecasting campaigns, but must have experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formally, Kenshoo), and Tableau (SQL knowledge is a plus). 
  • Have a familiarity with direct response goals, including CPL, CAC, CLV, lead-to-sale ratio, etc. 
  • Media Solutions team members must have general knowledge in the following areas: 
    • Strategy: Solid understanding of marketing objectives, pixel strategy, and how different channels & tactics influence consumer behaviors. 
    • Campaign & Tech Savvy: Knowledge of platform campaign flow – including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms. 
    • Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance, and future recommendations as well as drive data storytelling. 
    • Strong Communicator: Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way. 

Things You Should Know  

  • Twice per year, we gather together to work and play for a week. Both retreats are “can’t miss” events. There may also be other opportunities to travel depending on your specific role and business needs. 
  • This job description does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any time. 
  • We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition, or carrier status or any other legally protected status

 

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.  #usremote

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