Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

At Motive, the integrated campaigns team is responsible for maximizing pipeline and revenue growth across new business and current customers. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the buyer first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.

Motive is looking for an experienced, revenue-driven marketing campaign leader for our Enterprise and Strategic business segment. You will lead the team responsible for strategizing marketing campaigns that ultimately ensure our Enterprise revenue segment achieves its pipeline and revenue targets. Using account based marketing as a foundational strategy, you’ll create multi-channel, full-funnel marketing campaigns that target our largest enterprise buyers with the right messaging, move them through the buyer funnel, generate net new pipeline, and accelerate pipeline to close. 

This is a highly cross-functional role. You will build deep relationships with sales and revenue operations partners to ensure our marketing strategies are working in lock-step with the broader Enterprise business segment. You’ll also work closely with product marketing to build campaign messaging, channel experts to execute multi-channel integrated campaigns, marketing operations to operationalize your strategies, and analytics to report on the success of your team’s efforts.  

This role is remote and based in the US.

As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.

What You'll Do:

  • Lead a team of three campaign managers to plan and execute all Enterprise marketing campaigns. 
  • Utilize an account based marketing foundation to identify target groupings of accounts with the highest pipeline and revenue potential, and build 1:few ABM campaigns around these groupings of accounts. 
  • Identify our top strategic accounts and build 1:1 ABM campaigns for accounts with long-term pipeline and revenue potential. 
  • Work to further define our buyer funnel used for campaigns, utilizing ABM funnel stages as a foundation. 
  • Develop full funnel campaign messaging that speaks to the mindset and needs of an account and where that account is in their buying journey. 
  • Develop multi-channel marketing plans across advertising, email, webinars, events, social, web, etc. that ensure our buyers receive cohesive, coordinated messaging from Motive, no matter how they engage with us. 
  • Ensure that campaigns are created with messaging, imagery, and content that is resonant and adds value to our target audience. 
  • Establish SLAs with sales partners to ensure marketing and sales are working in lock-step to generate pipeline and accelerate pipeline to close. 
  • Own key success metrics of our enterprise marketing campaigns and report to senior leaders regularly on the success of marketing campaigns. 
  • Analyze key KPIs by funnel stage and channel to identify areas of opportunity and regularly optimize our campaigns.

What We're Looking For:

  • 8+ years of overall marketing experience with at least 6+ years of B2B experience
  • Experience executing account based marketing strategies, with a demonstrated understanding of the ABM funnel, channel targeting and reporting
  • Experience managing complex integrated campaigns that integrate marketing and sales activities
  • Someone who loves building, and is comfortable with defining new strategies and plans
  • Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
  • A constant learner, with deep knowledge of the performance marketing landscape
  • Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
  • Experience working with modern tools and a strong understanding of how data flows end to end 
  • Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions.
  • Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
  • Bachelor's degree in marketing, business, statistics, computer science, or related field.

 

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits
The base compensation range for this role is:
$122,000—$186,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please review our Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. 

#LI-Remote

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
When autocomplete results are available use up and down arrows to review
+ Add another education

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Motive’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.