Who we are: 

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. Motive combines IoT hardware with AI-powered applications to connect and automate physical operations. Motive is one of the fastest-growing software companies in the world, serving more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery.

Motive is built on four foundational attributes; Own It, Less but Better, Build Trust, and Unlock Potential. This has taken our company to great heights, including being recognized by Fortune for Best Workplaces, Forbes Best Startup Employers, and Comparably for our Best Global Culture, Sales Team, Leadership Team, Career Growth, and CEO for Diversity. We’re proud to receive an employee net promoter score of 63 (according to Comparably) which places Motive in the top 5% of companies with 4,000 employees or more. 

Today, our team is made up of more than 4,000 employees, located across the world, providing support to a wide range of customers. While most of our employees are remote, many have the opportunity to work on-site at any of our 8 global office locations. Visit our careers website to learn more about opportunities at Motive. 

About the Role:

We are seeking a strong storyteller to join our team as the Head of Product Marketing, Cards who will help us accelerate the growth of our Motive Cards product offering. The ideal candidate is a strategic thinker capable of guiding strategy and competitive positioning in a fast-moving environment, while simultaneously being detail-oriented, and efficient in execution. This role will have a high level of ownership and visibility across the organization.

What You'll Do:

  • Drive GTM strategy for Motive Card and the Spend Management application. Determine the right target audiences and the most effective ways to reach them. Develop GTM campaigns to help accelerate new pipeline and upsell opportunities.
  • Own product positioning and messaging; develop a compelling narrative and value proposition for Motive Card to communicate our vision to target audiences externally and internally. 
  • Work with the Product teams to drive strategy, positioning, and messaging for existing products and new product launches.
  • Partner with Content Marketing and Design teams to build content and collateral (blog, website, pitch decks, videos, etc) that reflect positioning and showcase the value and vision of our products.
  • Create compelling customer case studies and testimonials as proof points for the product value proposition.
  • Quarterback product launches by leading cross-functional teams.
  • Develop thought leadership that makes Motive a perceived leader in the payments space. Monitor the market for key trends and work with the industry experts to ensure effective ongoing relevance in the market.
  • Understand the customer, the competition, and how Motive’s technology uniquely solves that customer’s problems
  • Work with the product, sales, marketing, design, sales, enablement, and customer success functions to identify obstacles in GTM processes and solutions for how to remove them.

What We're Looking For:

  • 5+ years of work experience in a product marketing or similar strategic function
  • Previous experience in FinTech 
  • Passion for customer-centric way of thinking
  • Excellent writing and storytelling skills — has previous writing samples to point to
  • Experience working with executive leadership and cross-functional teams
  • Thrives in a fast-paced environment, a high-energy go-getter
  • Strong project management skills and execution

The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range: Zone 4 (workers who live in San Francisco), Zone 3 (workers who live in select U.S. metropolitan areas: Los Angeles, San Diego, New York City Area, Seattle, Washington D.C.), and Zone 2 (workers who live elsewhere in the United States). For this role, the compensation ranges are: 

  • USA 4: 204,000-306,000
  • USA 3: 184,000-275,000
  • USA 2: 163,000-245,000 

Your compensation may be based on several factors, including education, work experience, and certifications.  Motive offers benefits including health, pharmacy, optical and dental care benefits as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting https://www.comparably.com/companies/motive/perks-and-benefits

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please review our Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. 

#LI-Remote

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender? (Select one)




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (Select one)




Are you a veteran or active member of the United States Armed Forces? (Select one)