Our Healthcare Practice is growing fast and we are seeking a dynamic, creative media-savvy leader who will be responsible for setting the vision as well as the development of strategic media relations campaigns for our Healthcare portfolio.  This role will be key in building a national healthcare media team with expertise and experience in healthcare and pharmaceuticals. We are looking for proven, bright talent who knows who’s who in the healthcare media landscape. 

 

And, at Golin media relations is at the core of our capabilities.  But, our philosophy is different than other agencies.  We don’t simply develop strategies or build lists based on gut feelings.  We don’t just ask our clients which media outlets are important to them and pitch those reporters.  We have developed a unique data-driven approach to media relations.  At Golin, we center our media strategies in relevance in three unique ways: 

 

Accelerators of Relevance – using quantitative and qualitative data sources to determine which reporters and influencers are the most relevant to a target audience and which will accelerate a story the fastest and farthest. 

 

The Bridge – created in 2011, The Bridge was one of the world’s first real-time, multi-media engagement centers.  The Bridge enables our teams to take advantage of real-time opportunities in policy, media, social discussions and consumer sentiment.  In addition, The Bridge is also part production studio as teams aren’t just listening to conversations but also create relevant content based on real-time insights in the moments that matter. 

 

Relevance Radar – this unique tool used in The Bridge allows us to see what’s trending in real-time globally…keeping our finger on the pulse of our clients business in local markets around the world. 

 

And, with all of these tools, this role will have the opportunity to: 

  • Help to build media strategy for U.S. and global healthcare accounts 
  • Contribute to new business strategy as it relates to media 
  • Developexecute and deliver effective earned media campaigns leveraging Golin tools 
  • Provide counsel to clients 
  • Continue to develop and maintain relationships with producers, reporters, bloggers and other influencers 

Desired Skills and Experience 

  • 10+ years of healthcare, pharmaceutical, biotech, medical devices, hospital and health systems media relations experience 
  • Proven people leader with ability to motivate, communicate and set clear direction. 
  • Direct experience in maximizing media results for data publicity, regulatory milestones, medical meetings and high science stories as well as disease awareness and education 
  • Knowledge of driving media coverage for corporate healthcare and market access business stories 
  • Strong writer with excellent attention to detail who thrives in a fast-paced, rapidly changing environment. 
  • Deep knowledge of the interplay between earned and social media  
  • Strong relationships with national business and healthcare reporters, editors, and bloggers  
  • A demonstrated passion for working on significant and complex issues at the intersection of business and healthcare 
  • Agility in navigating the changing media landscape to evolve communications strategies in new and innovative ways 
  • Experience securing national coverage in both traditional media (newspapers, magazines, TV) and online media (bloggers) a must 
  • Solid writing and communication skills with the ability to develop news/story angles and pitches 
  • Proactive, creative thinker and dynamic team player who is results-driven and works well under pressure 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education
+ Add Another Employment


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Golin are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.