Want to help us, help others? We’re hiring! 

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! The GoFundMe team is seeking an enthusiastic and detail-oriented Principal Integrated Marketing Manager to help drive our mission of connecting people in need with those who can help. You will play a critical role in the execution of our marketing strategies, focusing on user acquisition, engagement, and brand visibility. The ideal candidate is a creative and data-driven marketer who can effectively manage campaigns, measure impact, and collaborate across teams.

This is a hybrid position; candidates considered for this role will be located in San Francisco. There will be an in-office requirement of 2x a week.

 

The Job…

  • Develop, execute, and optimize multi-channel marketing campaigns, including paid media, email, content marketing, and social media, to increase brand awareness and user acquisition.
  • Collaborate with content and creative teams to develop compelling content that communicates our brand’s mission, drives engagement, and resonates with target audiences.
  • Oversee social media strategies and content to build community engagement and expand GoFundMe’s social presence.
  • Monitor and analyze campaign performance using analytics tools, providing regular reporting on KPIs and actionable insights to enhance results.
  • Work closely with cross-functional teams, including Product, Customer Success, and Analytics, to ensure alignment and optimize marketing efforts.
  • Conduct research on market trends, audience behavior, and competitive activity to help inform and improve marketing strategies.
  • Assist in managing and allocating marketing budget effectively across campaigns to maximize ROI.
  • Stay up-to-date with digital marketing trends and suggest new ideas to drive growth and engagement.

You… 

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 4+ years of experience in an integrated marketing role, ideally within a digital or technology-driven company.
  • Proven experience in managing multi-channel marketing campaigns with a focus on performance marketing and brand growth.
  • Proven experience supporting product development and target ICPs and have executed key product and brand messaging in owned, earned and paid channels.
  • Strong analytical skills with experience using tools such as Google Analytics, social media insights, and/or similar platforms to track and optimize campaigns.
  • Excellent verbal and written communication skills.
  • Ability to collaborate and communicate effectively across teams.
  • Organized and detail-oriented with a proactive approach to managing projects and meeting deadlines.

Preferred… 

  • Experience working with mission-driven or nonprofit brands.
  • Proficiency with marketing and CRM tools (e.g., HubSpot, Salesforce, etc.).
  • Knowledge of SEO, SEM, content marketing, and social media best practices.

Why you’ll love it here...

  • Market competitive pay.
  • Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions. 
  • 401(k) retirement plan with company matching.
  • Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.
  • A variety of mental and wellness programs to support employees.   
  • Generous paid parental leave and family planning stipend.
  • Company provided life and disability coverages.
  • Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.
  • Learning & development and recognition programs.
  • “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.
  • Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
  • Employee resource groups.
  • Your work has a real purpose and will help change lives on a global scale.
  • You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
  • We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
  • We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $180,000 - $240,00 + equity + benefits.  As this is a hybrid position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com. 

Dedication to Diversity 

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
A little more about you

GoFundMe is where we help people help each other. Help comes in many different shapes and sizes, and so we aim to hire a team who reflects the diverse backgrounds, experiences, lifestyles and values of the people who come to the platform every day. 

You’ll see two sections below. The first section is a list of voluntary self-identification options so you can share what makes you, you! We want to understand the big picture of our employees’ identities, expressions, and abilities. The second section looks similar with slightly fewer specifics, and that one is for our company’s government reporting. Both of these sections are optional, and kept confidential. Your responses or your choice to opt-out have no influence on the hiring process for this role.

What is your gender?







What is your sexual orientation?









What is your ethnicity?











Veteran Status




I have a physical disability




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in GoFundMe’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.