GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. With 20 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.

Location: This position will be located in Kirkland, WA, Scottsdale, AZ, San Francisco, CA or Santa Clara, CA

Empower entrepreneurs to empower others! As a Senior Manager of Product Marketing for our Website Designer, Developer, and re-seller team, you’ll serve a segment of small businesses globally who build and maintain online experiences that help their clients succeed. You’ll develop a deep understanding of Website Designer/Developer and re-seller needs, evangelize opportunities for growth across multiple GoDaddy teams, partner closely with product management on road map creation, and align with the marketing Go-To-Market teams to bring new products & features to market, both in the US and internationally.

What you'll get to do...

  • Customer insights – Learn from customers to understand their challenges, aspirations, and needs through self-motivated research or partnering with the research team.
  • Product positioning – Craft differentiated positioning for an array of hosting and site building products and services. Guide product development, regional advertising, and sales enablement by way of insights regarding how we can win in the market.
  • Got To Market input – Partner with the Go-to-Market teams and provide key input on the customer target and product value proposition to launch new services.
  • Pricing and Packaging - Develop strategies for developing compelling pricing and plan tiers that make sense to customers and achieve business goals.
  • Market intelligence – Be the specialist on the product and provider alternatives that customers consider, and how GoDaddy can better serve the needs of these customers. Drive the cross-functional discussion on competitive offerings and potential response in regards to product packaging, positioning, and pricing.
  • Sales and field marketing enablement - Partner with our sales and field marketing teams in driving the creation of vital collateral, promotions, training, and tools to drive growth.

Your experience should include...

  • 5+ years of Product Marketing within a multifaceted marketing organization and/or relevant consulting, CPG, and/or entrepreneurial experience. Experience working with small businesses or consumers (non-enterprise) preferred.
  • Outstanding analytical ability, with a track record of using “test & learn” to drive continuous improvement. Confirmed ability to use data to drive testing and action plans.
  • Strong experience in developing effective, customer-backed product messaging, positioning, pricing, and packaging.
  • Demonstrated ability to influence product strategy based on market research and customer insights.
  • An evident passion for the customer, gaining customer insights through research and testing and translating insights into successful execution.
  • Experience testing marketing hypotheses in the wild and iterating on findings to amplify results.
  • Excellent written, presentation, and verbal communication skills, including the ability to communicate sophisticated concepts clearly and simply.
  • A team-first player with a strong ability to collaborate with cross-functional partners to develop and execute tests and initiatives on a timely basis.
  • Experience in marketing web hosting and eCommerce a plus.
  • MBA preferred

We've got your back...

Enjoy our many benefits (My Wallet), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

 

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at myrecruiter@godaddy.com.

 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


US GoDaddy Diversity, Inclusion & Belonging

At GoDaddy, we want our company to be as diverse as our customers, because we believe diverse teams build better products and make for a better place for all of us to work. We’re proud of our culture, and we’re committed to fostering inclusion and belonging for all our employees. Our philosophy is, come as you are and do great work. You belong here!

To make sure we walk the talk when it comes to inclusion, we would like information from you to help guide us. 

We want you to know, GoDaddy does not discriminate on the basis of race/ethnicity, age, sexual orientation, gender, gender identity or expression or any other basis protected by federal, state or local law. Responses are anonymous. Your responses, or your choice not to respond, will not be associated with your specific application and will not in any way be used in the hiring decision.

Below are some voluntary demographic questions. If you choose to answer them, your responses will be used to help us identify areas for improvement as we seek to identify and reduce unconscious bias in our hiring process. 

Which categories describe you?







I identify my gender as:




Do you consider yourself a member of the Lesbian, Gay, or Bisexual (LGBTQ) community?



In 2016, as part of the White House’s Joining Forces Campaign, GoDaddy pledged to hire 500 veterans and/or veterans’ spouses over the next 5 years. Do you and/or your spouse/domestic partner identify as a (current or former) military service member?